Many people say that digital marketing statistics are all bunkum. They say it’s impossible to know what’s happening in your business because no one monitors digital channels except you. They say the only statistics that matter are the numbers in your bank account. But is there any truth to any of it? Let’s look at some facts about digital channels for an update.
First, if you are part of the digital marketing team and you’ve been ignoring breaking news, then you need to catch up fast. The days of ignoring breaking news are nearly over. It seems like every day there is a new news story that is either breaking or transforming something. For digital marketers, this means staying on top of the trends to make the right moves with their campaigns. What’s great about digital marketing news is that it’s usually front-page news. So, this makes it easy to see the impact a change in one of your tactics could have on your bottom line.
Second, if you’re looking for a new strategy or a new take on an old tactic, then getting in on the ground floor of digital marketing news is where the action is. You’ll often find that there are trends brewing in the competitive world of search engine land, but very few of them are set in stone until next year when they hit the next SEO update. So, staying on top of breaking news makes it easy to realize how one small change in your strategy could mean a complete overhaul in your site or business.
Third, breaking news makes it easy to implement changes as they come about. Just as consumers in general need to be told what’s going on, digital marketers need to be told what’s going on. They want to know that their strategy has an impact and that it’s not being overlooked. If you ignore breaking news, you’re doing more than just failing at your strategy; you’re ignoring your customers’ desire for more information. When you share what you’re doing and the impact it’s having, your audience will trust that you’ve got their best interests at heart. They’ll want to hear more from you.
Fourth, breaking news makes it easy to incorporate content marketing into your campaign. Content marketing, like search-engine land, is a vital aspect of your online marketing strategy. It’s great for increasing your visibility, it helps you build relationships with your audience, and most importantly, it helps you make more money. When you share your strategy with the world, you’re giving your content marketing a chance to pay you back.
Finally, when you share breaking news, you give other webmasters an opportunity to benefit from your work. Because you shared your story with others, other webmasters who are working to optimize their sites for their audiences can find out what’s new in your world-of-weed. While you may have content marketing efforts on and off the Internet, you’ll also notice a boost in search engine ranking when you share these stories. This means more visitors to your site, the more potential revenue, and more success from your business.
Why not take advantage of this free benefit of sharing your knowledge with the community? Share your news, and help others share theirs. It’s a win-win situation that can really benefit your bottom line. Who knows, you might even inspire someone to create a new product based on what you shared.
If you haven’t been keeping up with the digital marketing world, now is the time to do so. Keep track of industry news to keep yourself as up-to-date as you can be. Share your expertise with others, and maybe you’re next digital marketing success story will be to create a product or two based on what you’re reading today. There’s more information at DML News than you could ever digest, so take advantage of it!