Digital Marketing Trends That Can Affect Your Business Growth
Marketers are always looking for new and improved ways to grow their business. Technology’s pace of advances only adds to this pressure. Be it through increased visibility or a well-designed social media campaign, the latest statistics and trends tell us that the most important thing to market to your target audience is… digital marketing! Here are some facts that validate the fact that digital marketing is the wave of the future for businesses of all sizes:
Make no mistake about it: today’s market is obsessed with speed and efficiency. Take a minute to stop and think about how much easier it would be to research a particular topic or create an online video advertisement vs. the arduous process of creating print, broadcast, or digital print ads. No matter what kind of business you’re in, make no mistake about it: consumers tend to stay abreast of current trends and opinions through social media outlets in the quickest way possible. Marketers can’t keep their heads out of the sand and trust that the same old techniques and more advanced analytics will still work tomorrow.
If you want to be seen as an expert in your field or industry, it’s important that you understand the latest trends. Not only do you need to look at technical indicators such as the RSS trends for your niche but also pay close attention to overall trends within your industry. When you know more about what your customers and prospects are looking for, you’ll be better able to reach them with targeted content and advertising messages that are truly effective. While there’s no one right answer for every marketing challenge, knowing which trends affect your customers or prospects is crucial. This is where having access to the latest data and analytics software becomes so valuable.
Tracking your competition and understanding what makes them successful, will help you set yourself apart from your competition. There is no point in replicating the tactics of a company whose sales are falling while yours are soaring. This requires using the most cutting edge digital marketing programs and analytics to see beyond the surface of your competitors. You have to analyze what is working for them and find out where you can improve on the tactics you’re already using.
As mentioned, this doesn’t mean you ignore what your competitors are doing but rather you study their digital marketing strategies. Find out how they position themselves within the marketplace, what content and tools they use and what social media tools they use to connect with their customers. Pay close attention to their website and blog posts as well as the type of content they distribute and you’ll get an idea of their overall campaign strategy. You don’t want to copy what they’re doing but you need to be able to identify the clear digital marketing focal point.
Once you have the basic digital marketing research in place, you’ll have the information you need to put a plan together and decide what tactics are going to be most effective for your specific business. Once you have the framework in place, you can begin developing campaigns that are geared to those core issues or you can adapt and test different methods to see which one produces the most ROI. If one tactic isn’t producing, you can simply move on to the next until you’ve pinpointed an issue that isn’t impacting sales but is still vital to the success of your overall campaign.
If you find something that is working well for your competition then great, stick with it. If not, then try to incorporate the proven tactic into your digital marketing campaign but don’t saturate your audience. Keep it fresh and add new elements to keep them interested. This is what will keep them coming back to your site and keep them coming back to your business. Implementing these digital marketing trends early will help you avoid wasting time and money implementing tactics that aren’t producing.
It’s easy to become overwhelmed by all the digital marketing trends available to you today, but don’t allow yourself to fall into the trap of being confused. Just remain focused on your core business goals and take baby steps to achieve them. The internet is constantly changing so you need to stay ahead of the curve and that means staying informed about the latest trends in digital marketing to make your online presence strong. Implement a strategy and then maintain it with periodic reviews to ensure you’re using the best digital marketing practices to build your business.