In a world where companies are competing against each other for more visibility and credibility, digital marketing has become an increasingly important tool for marketers. Today, almost every business has at least one website. In order to grow your business, you need to get noticed! It is estimated that in the next two to five years, more than two billion people will access the internet on a monthly basis. To tap into this massive resource, here are some tips to help grow your business online:
INTRODUCTION: DIGITAL CAMELOTON. What exactly is digital marketing? In essence, it encompasses everything that involves the internet and electronic devices. Over time, companies of all kinds have turned to digital platforms such as search engines, email, social media marketing, and other such sites, for various reasons.
Growing consumer demand has also spurred digital marketing growth, as more people turn to online shopping to find products and services they need. These include everything from car rentals to hair salons to baby sitters. As a result, online retailers like Google, Facebook, and Twitter are seeing increased activity from business owners who want to reach a wide variety of their potential customers. As a result, these companies have developed tools for businesses to promote themselves and increase their visibility in online search engines and social media channels.
One such tool for business promotion is the integration of Facebook pages and twitter handles with search engine optimization (SEO). Simply put, a business owner can create a Facebook page, which will then show up in a user’s search results. For example, if someone is searching for a pizza shop in town, they might type in “Pizza,” “GA,” “atlanta pizza” and “instagram.” If the business owner has a Facebook page set up for their company, they will likely see their listing show up in the search engine results. The same is true for a company using Instagram for their business promotion: it would likely show up in a search for pizza shops.
Another way that digital marketing can help boost a business presence online is by using it for paid promotions. For example, an Atlanta-based realtor could use realtor blogs and YouTube videos for business promotion, drawing in business owners who are looking for their services. In turn, the online marketing efforts would boost brand awareness for the company and lead to increased business referrals. A similar strategy is used by an Orlando-based eyewear store. Instead of spending money on print advertisements or traditional means of brand awareness such as television ads, the eyewear store uses social media marketing to draw in potential customers.
Digital Marketing has also helped make traditional marketing channels more effective. Many advertising agencies have turned to advertising on social media networks, as well as using other viral methods, such as email campaigns. This has made it easier for businesses to market themselves, as well as reaching more people. The marketing era of the digital millennium has indeed ushered in a new marketing paradigm.
The first major benefit to digital marketing strategies is that they are more targeted than most internet advertising venues. For example, there is little need to worry about a brick-and-mortar shop promoting itself to those living in Idaho because there is a much greater chance that their advertising will reach its intended audience. This is because the demographics of online shopping trends much more precisely than those for the traditional advertising arena. A search engine optimization expert may find it challenging to market to individuals living in Idaho, for example, but there is a strong likelihood that they will find their intended audience when they use the company’s website to look up information about a particular product. By targeting specific communities and geographic regions, an online SEO company can increase the number of visitors to its website.
Another advantage offered by digital marketing offers is the ability to measure results more effectively. In traditional advertising, a company must dedicate a significant amount of money to pay for advertising, which makes it difficult to accurately pinpoint how much success it has had so far. This is because of the costs involved, which can often make it affordable for smaller businesses. However, with PPC, any cost associated with advertising will be quickly recouped through the revenues gained from sales.