Digital Marketing News – The Latest Trend in Online Promotion
Are you following the latest news and updates about digital marketing? Do you have an idea what are the current trends? If not, here are some of the most important statistics you need to know.
According to a recent article in Digital Marketing News, “In today’s competitive world of online business, it’s more important than ever to take advantage of all available tools to boost sales and achieve success.” These statistics were divided into seven main categories, both in an infograph and in the article below, helping you zero in exactly which one of the digital marketing trends you should be focusing on right now. However, as with most modern entrepreneurs, whether your strategy includes several channels or if it just takes one, this division can help you constantly update your stats on digital channels you’ve got under control. For instance, a recent post mentioned Facebook as one of the top social media channels, with many business owners signing up for their own page. This is important information, so if you currently have a page, you need to research how many friends or fans you currently have, as well as how many new customers you are gaining on a daily basis.
While the above is one of the top digital marketing stats you might want to pay attention to, another one is a bit more related to your business and your target audience. According to a recent post in Digital Marketing News, “More than half of all internet users surf the web for shopping. Nearly three-quarters use one or more search engines for finding their desired products. About one-quarter visits blogs and other internet sites for information.” So if you’re focusing on improving your digital marketing strategies by getting the word out about your products on as many channels as possible, it makes sense to also study these statistics to determine where you are currently at.
One of the easiest ways to improve your digital marketing presence is to incorporate video into your marketing campaign. However, because it has become such a specialized area and requires a special set of skills and a lot of research into the formats most appealing to your target audience, it’s best to subscribe to digital marketing news on a regular basis to stay on top of the trends and to learn about new tools you can use to add in video to your marketing strategy. Another digital marketing stat that is often brought up in digital marketing news is mobile video. This is one of the fastest growing platforms for marketing and because of this; it’s often brought up in discussion. If you’re trying to take advantage of mobile video marketing, it’s best to follow the advice laid out in Digital Marketing News and find out which platforms and equipment are best suited for your needs.
Another stat that many people overlook is the amount of traffic that is being driven to a website. It’s important for digital marketers to remember that the main goal of an Internet business is to drive traffic to the website. By tracking this stat, they can see that social media outlets are having the biggest impact on their business and begin to implement strategies around those outlets. By keeping track of traffic stats, they can make smart decisions around what types of promotions they are implementing.
There are many different pieces of digital marketing news that are useful to business owners. The stat that’s likely to interest you the most is the number of visitors that are finding your site and subsequently becoming a customer. Knowing this stat can give you an idea of how well your website is doing, which means it can influence other elements of your marketing. For instance, knowing how many visitors are finding your site from search engines such as Google or Yahoo can be useful information to help increase your organic traffic, which will bring in more potential customers.
Other stats that are discussed frequently in digital marketing news include page views and page rank. These are two statistics that have a huge impact on the success or failure of any online marketing campaign. Page rank, for example, can be very important if you want to rank high in search engine results. However, there is still quite a bit of confusion about this stat and what it does, especially with businesses that are just starting out. It is important to understand that the page rank you get from a search engine is not directly related to the amount of traffic your site gets, although they often go hand-in-hand.
The final stat that is discussed a lot in digital marketing news is the total revenue generated by a site. It may seem like an easy stat to calculate but it is very difficult to get a clear picture without looking at several numbers. It is impossible to say for sure how much a single advertising campaign will generate because every business is different and can’t accurately calculate such things. Fortunately, there are companies that can look at a number of different stats and provide an analysis to come up with a clear picture of how successful your website was. Digital marketing news can also provide a lot of insight into what types of digital marketing campaigns worked and which ones failed.