Digital Marketing News: More New Tools For Google, Yahoo!, and MSN
Digital Marketing News from march 2020 cover major updates from Google Search to popular social media additions. It’s amazing to see how, almost every week, new technologies and internet applications evolve and takes a big step forward making marketers tasks easier with brand new functionality added to already existing platforms and new technologies being developed. In today’s world, it is vital that digital agencies stay abreast of all the latest advances in this fast growing area of online marketing. The stakes are constantly rising for digital agencies, especially as businesses work to strengthen their online presence to achieve a larger customer base. The days of simply having a website are long gone.
There are four key areas that digital marketing news covers that business owners should consider using these times of great change for their business. These are Bing search, Google+, Facebook, Pinterest and Twitter. These are the core areas that will dominate business pages within these platforms in the future and should be taken advantage of in order to get the most from them. Below we will discuss how each one can help your company.
Let’s first look at Bing, which just released its new search engine ranking platform. With more than 60 billion searches conducted every week, Bing has established itself as a leader in the online world. The new feature allows marketers to take full advantage of their existing listings, boost organic traffic and even offer special offers such as free product listings to users who would be interested in those products. This is certainly something worth considering if you are looking to increase your online sales.
Google recently launched its new Panda and Penguin updates that have resulted in many websites experiencing a surge in visitors. As one of the biggest search engines around, Google is the obvious choice to make money online. Its new features, which include the new Panda and Penguin, have been received well by most marketers. Its ability to provide relevant results and its ads being placed on websites that are similar to its own are just two of the many things that make it a great site for online marketers. It is worth reading Digital Marketing News every month in order to stay abreast of the latest trends and developments within the world of search engines.
A few weeks ago, Bing announced the upcoming release of its latest innovation, the ‘AdSense for Content’ program. Although still in testing, this new feature is sure to cause a major shakeup in the industry. Digital Marketing News readers would do well to stay up-to-date on this one in particular so that they are aware of what to expect when it launches later this year. One of the things that they will have learned from the testing phase is that it does, in fact, increase ad spend projections.
According to Digital Marketing News, “the biggest beneficiaries from the AdSense program are web publishers, since Google’s new initiative allows them to put together content websites around specific topics – such as videos or pictures – which can be placed on the Google website along with contextual advertising. This new feature is available only to digital publishers who use the Bing search engine to find their content. If you are a publisher, you can go to Bing’s website, choose your publishing area, and then choose an appropriate category (such as videos or images). You will then be directed to a page where you can choose to place Google AdSense advertisements on your site. These will appear on your site based on the keywords that are contained in the text on the page – but they will also appear when a user types those same keywords into the search snippet search box.”
Another interesting thing that we recently found out about Google’s new functionality was that it will allow web publishers to manage their ad spend through the Emarketer system. One of the biggest concerns that most people have had with the AdSense program has been its impact on the advertiser’s budget, since Google charges publisher’s fees based upon the amount of money that they have invested in the video content on their site. We didn’t have any information on the percentage of AdSense ad money that would be given directly to the publisher, but we did find out that the Emarketer program does include other features that may help to increase the publisher’s ability to manage their ad spend. For example, the Emarketer system includes tools to measure the number of times each keyword appears throughout the video content, and the ability to view a company’s budget. This may prove to be an additional tool that helps to increase a publisher’s control over their ad spend.
Overall, it seems that Emarketer and Google are moving in very different directions. While Google’s changes are certainly great for web publishers and digital marketers, it seems that there is still quite a bit of room for the PPC campaign through Yahoo! & MSN as well. So stay tuned to Digital Marketing News for more information on the latest and greatest in PPC, or for any other digital marketing news that you can dig up. We will also keep you updated on the latest developments in the social media world.