Whether you’re a seasoned marketer or brand new to digital marketing, it’s important to keep up with the latest trends and developments. If you follow the news, chances are you’ve noticed that digital marketing is becoming increasingly competitive. With so many different players in the game, there’s never been a better time to get in on the action. Here are some of the latest trends in digital marketing, and their corresponding statistics:
In this age of instant gratification, people want to know what’s hot. While the web’s been revolutionized by social media, marketers should be aware that they’re still in need of solid SEO strategies. It doesn’t take long to learn the ins and outs of successful SEO, however. Use this information as the basis for your own blog posts, press releases, and website updates.
The next two years look to be a banner year for digital advertising. The three main trends to watch out for include the rise of “Billion Dollar Ad” giants, such as Facebook, Google, and Amazon, and the steadily- decreasing costs of marketing on mobile devices. If you want to cash in on the billions spent on mobile ads this year, start looking at your audience and ad placement. You might not see a huge increase in your marketing budget, but each little bit helps.
Social media giants Facebook and Twitter are both set to experience record growth this year. Both sites are quickly dropping their daily active user numbers. Facebook, whose revenue has always been lower than its competitors, is expected to see a revenue dip in the fall. Meanwhile, Twitter’s daily active users’ numbers are on the rise, but have yet to catch Google and Yahoo in terms of overall usage. However, both companies have reserved many of their major advertising dollars for the next few years, and there are fewer billboards and TV commercials airing.
In addition to both companies’ potential revenue declines, it seems that the trends on these platforms are shifting. While traditional media have been steadily dropping in recent years, the advertising on Facebook and twitter is expected to grow. This bodes well for marketers who are willing to take a chance on untapped advertising revenue. Many traditional media outlets are currently suffering from thinning ad budgets, so it could be a good time to shift your attention to the social media landscape.
In the last quarter, the online marketing industry experienced one of its worst quarterly declines in revenue. Some blame the struggling economy, while others wonder if consumers are simply less interested in shopping now. Regardless of why things are looking bleak, the market is still growing, albeit at a slower pace. Digital marketing trends show that the year is not off to a good start for new business. The following six months are key, which will determine if the market has enough interest to fuel a successful return to previous sales highs. For marketers who are ready to begin revising their marketing strategies for the future, it’s important to watch the trends which are occurring online.
As the economy improves, more businesses will be forced to take a hard look at their marketing budgets. With many budgeting issues plaguing both large and small companies, it is crucial to carefully consider each aspect of a business’s budget. Today’s market changes have resulted in many marketers shifting their attention towards social media marketing. Social media marketing offers the ideal solution to a growing need for businesses in the marketplace. It provides the opportunity to promote current products while increasing brand recognition with a core group of customers.
Digital Marketing News can provide companies with a plethora of information regarding the newest trends in this industry. In order to gain the most benefit from their advertising dollars, marketers must make changes to their marketing campaigns. By closely examining the digital marketing trends, businesses can begin to make strategic decisions which can result in massive returns. It can be overwhelming to attempt to decipher the numerous nuances in these changing times. Keeping current with the latest trends within this exciting industry allows marketers to make informed decisions which can lead to increased profits.