So here are, sharing and collecting the best: Digital Marketing News, Upgrades and Insights for Q22019. In summary. Google updates about their latest progress on their plan to get rid of third party cookies in the internet search engine results page. It also announces a new type of website called Google Insights for marketers that will be useful for webmasters to track organic traffic, site visitor numbers and key phrases.
And here is: Digital Marketing News – What’s in Store for Us for Q3? We believe that digital marketing trends will continue for several more years because of the fact that it is a combination of both traditional and emerging media. Both the digital marketing and the traditional media are interconnected and support each other. The integration of digital marketing strategies and the growing popularity of Google has created an environment where the two can work together.
It is no surprise that you would want to integrate your online presence with Google. It has become almost a compulsion. And in this scenario, Google Insights make a lot of sense. The other day I was mentioning this thought to someone and she told me; “Yes it does”. She went on to say that she works with a couple of clients who are big brands and they use Google Insights for their research purposes. This is a clear indication of how much impact Google can have on your bottom line!
So what does this mean for you? Well it means that you can capture your visitors data and research the campaigns you are running. Also if you are working on big brand campaigns, you can get some insight on the ROI (return on investments) of your efforts. But that is not all.
You can get access to the latest Google news and updates through blog posts and podcasts. Google is constantly updating its products and services. So if you are interested in that, you will be able to keep yourself abreast of all the latest and greatest (to you) things that Google has to offer. There is even an option for RSS updates!
Another interesting application of Google Insights is the use of campaigns. If you run an AdWords campaign, you will be able to see where your campaign stands. It also gives you insights on which keywords are performing and which are not. With so much information at your fingertips, it is easy to understand what your current digital marketing strategy is doing and where you need to make improvements.
Of course Google Insights is not just for small businesses. If you have the budget, you can get access to Google’s biggest single data set: Gmail. You can get breaking digital marketing news feeds, insightful podcasts and analysis, and tons of great tools that are specifically designed for your online marketing needs. If you don’t own a Gmail account, don’t worry. You can use the same tools that you use on Google mail. Just sign up for their free service and they will throw everything into your account for free.
It is easy to lose sight of your goals when you are working on your online marketing campaign. Sometimes you might think you have reached a plateau, or your campaign is not producing as much traffic or leads as you would like. That’s when you can turn to such sources of digital marketing news and information as Google Insights to help remind you that you are still on target. Remember that it is okay to slow down and take some time off for your online business.