In a nutshell, digital marketing refers to marketing delivered via digital channels including search engines, blogs, sites, social networking, email, and instant messaging. Using these digital channels, digital marketing helps businesses endorse new products, services, and brand identities. Here’s an overview of how you can use these marketing strategies to grow your business:
Increase Your Online Presence: One of the easiest ways to boost your online presence is to create an engaging content website that ties into your online presence. For example, by creating Facebook ads and promoting them using email marketing, you can reach a targeted audience and expand your customer base. Additionally, when promoting products and services via email marketing, be sure to add a call to action that directs users to click on a link to take them to your sales page so they can learn more about your offer. This type of online presence can help you generate new leads, keep existing customers, and drive in new prospects and sales.
Advertise Local Businesses: One of the trends in advertising is targeting local businesses. While this can be effective, it can also be expensive depending on where you’re advertising and whether you have to pay for a bulk mailing. For this reason, many local businesses are opting to advertise online via social networking sites, blogs, and SEO (search engine optimization). By advertising online, local businesses can reach an even wider audience and cost less than if they advertised offline. These types of advertising venues tend to bring in a more diverse audience, which can be beneficial in growing your customer base while also increasing return on investment.
Grow Your Business Online With Social Media: Social media has changed the way people communicate, share information, and connect with one another. As social media continues to grow, local businesses will find ways to benefit from this trend. With the rise of Facebook, Twitter, Pinterest, YouTube, and Instagram, you can post photos, videos, blog posts, or anything else you want to share with the world. This type of online presence allows you to gain more visibility to potential customers who are searching for local businesses online.
Build Brand Awareness with Google Places, Yahoo Local, Bing Local, and Search Engines: While having a strong online presence is important for any business, having a strong online presence is even more important for small local businesses. Google Places is a free local search marketing tool that allows customers to list their businesses where they live. Yahoo Local and Bing Local provide reviews and maps for local businesses, while Search Engines offer quality content and site traffic for web pages. By using these three programs to leverage your digital marketing efforts, you can create a strong online presence in the community and increase brand awareness in your area. Google and Yahoo also offer advertising discounts for the top local search results.
Increase Traffic to Your Blog, Website, or landing page: Many digital marketing resources exist for free. These include video marketing, article marketing, blog marketing, social networking, online demos, online surveys, online forms, and the list goes on. Many of these online resources are free but can be time consuming. For example, video marketing can take up to an hour of your day and article marketing can consume several days. Other free tools include online demos and forms. The goal for all of these resources is to generate traffic to your online presence.
Increase website impressions with PPC and search ads: Social media ads and PPC campaigns can be integrated into your marketing strategy. Social media ads can include Facebook, Twitter, Google+, Pinterest, LinkedIn, and Yelp. Search engine ads such as Google, Yahoo, Bing, and Craigslist can also be integrated into your online strategy. Retargeting ads can be used with these search ads as well. The objective with retargeting ads is to have your past customers visit your website when they’re ready to buy.
Digital Marketing is a tool for the future marketing of your business. This is one of the most important tools you will need in order to market your business online. Digital Marketing is a complete online presence packaged into one simple and easy to use package. With a Digital Marketing plan, you can watch your brand grow without having to be on each and every campaign yourself. Digital Marketing is a powerful and affordable way to advertise your business, increase your web presence and get your new website noticed.