If you’ve been in this industry for any length of time, you’ve surely heard the buzz about “digital marketing statistics” and updates. The issue is, with so many technical terms and so many updates to keep up on, it’s easy to get side tracked and lose sight of the bigger picture. And therein lies one of the biggest mistakes – staying focused. Let’s talk about why keeping your head is so important in this industry.
Statistics Don’t lie…there’s a lot of digital marketing news and updates floating around these days. But, what do they really mean and how can they change how you do business? To get a real answer to that, you need to look at the big picture. In particular, keep track of any new trends or updates that impact how you’re managing your content marketing strategy. There are several other factors, too, that could upend traditional thinking and, hence, give even the most seasoned digital marketers an extra edge in the cutthroat online world of internet marketing. So, how about the real-world fact that segmented email broadcast campaigns, for example, can get you a nearly 700% return on investment?
Take it from a digital marketing guru: the best days for businesses are not even remotely over. While traditional businesses are closing in on the extinction model (it’s not coming), digital marketing news and updates abound that indicate a green light ahead. In fact, it’s never been brighter or safer to invest in your future. According to one respected online authority, “The best days for new businesses are almost here. ..but the best days for digital marketing news are just beginning.”
If you’re part of the digital marketing team, there’s no time like the present to gear up for what could be an incredible growth spurt. To be able to take advantage of this unique moment, it’s critical to stay abreast of all the latest developments and trends in online marketing and content marketing. But what if breaking news and digital marketing news aren’t enough to help you achieve your business goals? How can you go beyond the basics, when it comes to turning out a winning campaign?
For starters, breaking news doesn’t have to be your only source of inspiration. Sure, your preferred daily newspaper may offer some information on your industry and current affairs. But if you’re looking to tap into the wealth of social media options, such as Facebook, Twitter and YouTube, you should also be aware of the latest scoop from the gurus of the search engine land. Google+ and Pinterest, for example, may not directly relate to your business, but providing you can keep up with the latest content, you may find that your SEO strategy has gone astray.
When it comes to digging up the most relevant news, breaking it down to social media is often the best way to go. Social media news feeds are constantly updating, providing you with the chance to gain a fresh perspective on important issues. Additionally, with such a fast pace of change, it’s almost impossible to know for certain what the latest buzz is online. As a matter of fact, even experts within the realm of the social media world can’t seem to agree on the most effective methods.
The point is that digital marketing news isn’t just about what’s hot and what’s not. Instead, it’s all about being informed. With such a short window of time to formulate content related to your industry, it’s smart to do everything you can to educate yourself. In the end, this will pay off and you’ll find that your SEO strategy has evolved over the course of your entire marketing campaign.
Keep in mind that content marketing is a powerful way to connect with your audience. While that may be true, you still need to stay atop the trends to be considered successful. That’s why it’s so important to read digital news as it updates itself. This way, you’ll know when something new has hit the market and how you can capitalize on it. To sum up: content marketing news is a good thing, but it’s also a powerful tool.