Custom Content for Driving Traffic and Building Brand Awareness
A good way to stay up to date and stay relevant in today’s market is to monitor digital marketing statistics regularly. Whether you are focused on content marketing, SEO, social media, viral video, email marketing, mobile marketing, web analytics, or direct response, we have collected a host of digital marketing stats to help you get in touch with your audience, reach your targeted audience, improve conversions, and grow your business profitably. From clicks to sales, from new visitor registrants to repeat visitors, from customer growth to retention – digital marketing statistics provide insight that can help your business grow. Below is a list of the most popular digital marketing statistics and tools that can be directly tied into your organization and its various activities. Use these tools to spark conversations, improve your customer service, grow your business and reach new goals!
The amount of time that marketers spend cultivating and maintaining relationships is astounding. While many marketers think that they are engaging their audience when they consume content, it is actually the process of engaging that makes the connection. With over one billion Internet users, you need to make sure that your message reaches the appropriate market and that each and every person you reach knows about your brand. To do this, you should understand the demographics of your audience and use tools that will tell you what they want and why.
Conversions are important indicators of market success. For this reason, smart marketers pay close attention to conversion rates. A conversion is the number of visitors who purchase a product or service and then leave your site without making another purchase. The number of sales generated from each visit is also very important, particularly if you are in the B2B market. Knowing which sites convert best can guide you towards the sites that you should focus on in your marketing strategy.
If you have a small business, you probably have a fairly narrow market focus. This might be because of the size of your business or it might be because your business is relatively local. Regardless of your market, you can increase your chances of success with online marketing by using the latest marketing tools. For instance, content marketing is an excellent tool for connecting with your local customers.
Content creation is an important aspect of your marketing strategy that many marketers overlook. Creating valuable content allows you to showcase your knowledge and expertise on a particular topic. Many businesses also create video tutorials that explain their services or highlight their product offerings. These types of videos are a highly effective way of sharing your information with potential customers. However, a video alone is not enough. To make your content strategy a truly successful endeavor, you need to combine it with a powerful call to action statement.
A call to action statement is simply a statement that urges the viewer to do something (or to take a specific action). For example, if you are trying to increase customer loyalty, your call to action statement might be “please fill out a customer survey to show you care about customer satisfaction.” If you want to increase traffic to your site, your call to action statement might be “do a quick search to find affordable car insurance.” Each of these examples is highly effective. The purpose of your content marketing strategy is to convince the viewer that you are the company to trust.
Another thing that many marketers overlook is the importance of integrating social media in their marketing strategy. Social media allows you to connect directly with your audience and build a personal rapport with them. Although this does not mean that you should ignore non-social media altogether, it is important to understand when and how you should utilize it. In most cases, marketers should use custom content websites to drive traffic and build brand awareness, but they should also regularly post links to their more active social media pages.
The final component of custom content is the ability for the content to help your current customers better understand your business. There are two ways to do this. The first way is to ensure that the language and tone of your custom content mirrors that of your website. You want to sound as professional as possible while still being accessible to your audience. The other way is for your custom content to engage your audience and give them useful information that they can then pass on to their friends. This last component is the most important, because doing so can help you build relationships with customers that will benefit your business long after they have purchased a product or signed up to receive information.