What is an SEO Audit? Quite simply, it is a method of reviewing your website and making any necessary changes that will increase the search engine ranking and make your website as efficient as possible. In order to get the best results, you need to do a comprehensive SEO audit of your website.
Simple. Start by examining your website s SEO. The simplest way to accomplish this is by using a search engine audit tool. Typically, a tool like Google Analytics is used to do just this. Just see how your website ranks in the various search engines, and then analyze what you can do to enhance it. It might sound a bit scary and maybe even a bit extreme for beginners, however, just walk through what has to be done.
How does this impact you? Basically, you want your business to perform well in the search engines. This means you have to get a strong ranking. However, this isn’t always easy. Many businesses struggle with the local search rankings because they use too many tactics to boost their website rankings. If your business is doing this, then you know how difficult it can be.
A simple way to make sure your website is performing at its best is by utilizing a seo audit tool. What this tool will do is search out all of your website’s internal keywords. After finding them, it will compare these keywords to other websites that are ranking well in your niche. In order to get better rankings, you should only use words within your own niche.
When looking at these backlinks, you should also look at the total number of links on each page. You should consider using the Growthbar keyword research tool. By researching keywords within your niche, you can find out how many other businesses are benefiting from each word. This is valuable information because you can use this to optimize each page within your website.
Once you’ve gotten a good grasp on the basic SEO issues, it is time to move on to the more advanced topics. A growing concern for many businesses is duplicate content. A website grader tool, such as the Webmaster Tools Suite can help you detect duplicates in your website content.
Other tools in the Woorank arsenal are Buzzstream and Google’s Keyword Research Tool. These two features are not often utilized, yet they can help you tremendously in search engine optimization. Google’s Keyword Research Tool allows you to drill down in your search results and find specific keywords that are being wowed by one or more of your competitors. You can use Buzzstream, which is a tool for analyzing social media marketing, to uncover the best buzzwords associated with your company.
These tools are only the beginning when it comes to SEO audits. It is important to understand what is meant by each individual factor. This way, you can tailor your approach accordingly. Whether you decide to engage a professional SEO firm or do the audit yourself, there are several elements that will play a large role in the effectiveness of your link building campaign.
One important factor is how many backlinks you have coming into your site from other sites. Google, in particular, will take a dim view of sites that have too many links coming into their system. If you don’t want to pay the price for professional SEO services, you need to do your own link analysis. Google Analytics will allow you to see exactly where people are coming from so that you can avoid linking to problematic areas. If you plan on engaging a SEO firm to perform a backlink audit, make sure that they ask for your Google Analytics ID so that they know exactly where your traffic is coming from.
Another factor to keep in mind is how relevant your website is to the keywords that are being searched for. Backlink growth is directly tied to how relevant your site is to a search query. Conducting a website analysis using Google’s Keyword Tool can give you valuable insight into how to increase the number of backlinks that you have coming into your site. Google’s keyword tool allows you to see how many unique searches for specific keywords that your competitor is receiving and how many of these searches you are receiving too.
The third step to conducting an SEO audit is learning how you can change your website to better reflect the search queries that you are seeing online. Many SEO firms recommend that you incorporate organic search engine optimization techniques into your web pages in order to improve your chances of receiving free search engine traffic. However, even with organic search engine optimization techniques, it is important that you can remove certain harmful keywords from your website.
The final step is to look at the trends that are occurring online. If you notice that there is a noticeable drop in search volume for a specific keyword, then it may be time to begin revamping your website to make it more relevant to that particular keyword. Organic search engine optimization tactics are great if you are just starting out, but it is helpful to learn when to turn to the services of an SEO firm. The SEO firm can help you make the necessary changes to your website to improve your chances of obtaining free inbound links and improving your search volume.