An SEO audit is a thorough examination of your website that scores the website for its effectiveness to appear prominently in search engine results page(s). Most SEO audits are performed by testing every aspect on the website from design to content to keywords. Competitor reports are also performed by different websites to test the link building quality. To increase your search engine optimization, a SEO audit should also include an analysis of no-follow links, duplicate content, competitor reports and the analysis of link building strategies.
Why do we need SEO audits? Well, SEO is crucial to your business because it determines the quality of traffic you receive and the number of prospective customers who find your site through search engines. However, SEO can be complex and tedious process. If there are technical errors or failures, it can seriously affect the performance of your website. In addition, if you fail to perform the technical important steps in your SEO audit, your audit will be ineffective.
What are the technical steps we need to perform in our audit? The complete checklist includes all the SEO technical steps we need to perform to optimize your website. Each of the Technical Checklist has some pre-requisites, we need to follow and we have to verify first before proceeding. The complete technical checklist can be found at the bottom of this article.
Let’s get started with the main Technical Checklist. First of all, you should start your SEO audit by reviewing the no follow links and duplicate content. If you see these items on the checklist, you can eliminate them from the list. Duplicate content should be corrected or you need to rewrite your material. For the no follow links, you can temporarily remove these links until you can complete your technical audit of your website.
Next, we have to check for duplicate content on the web pages. In order to determine the presence of duplicate content, you should not only check the URL structure but also the content of each web page. You need to compare the same words on two pages because there are great chances that they are not similar. During your technical audit, you should determine the exact positioning of keywords so that you can optimize on-page SEO.
You may also want to check the list of all the domains where your keywords appear over a period of time. If your main keyword appears more times on a domain than on the other domains, it is a sign of keyword cannibalization. In fact, Google has stated, “Keyword cannibalization is a serious issue for websites and can seriously hurt your organic search engine rankings.” As a result, you need to remove domains where your keywords appear more than other domains. Moreover, if you cannot remove these domains, you should focus on getting these domains listed in the “B” section on the Google search engine result pages.
Another important aspect for your on-page SEO audit is to check the linking structure. Google requires that you create internal and external links from every page to every category or tag. In order to make your site more search engine friendly, you should create as many internal and external links as possible. This will make your site more visible to the users. For your technical checklist, you can include the various linking structures in your technical checklist.
Last but not least, you should do a meta description audit for your site. The meta description is an important element of your SEO audit. According to google “the meta description of a page appears below the text in a SERP”. Moreover, the search engine algorithm uses the meta description to give an overview about a page to the user.