Check Out These 4 Important SEO Audit Techniques

SEO Audit

Check Out These 4 Important SEO Audit Techniques

For anyone doing an audit of his or her client’s website, one of the most important things to look out for is keyword density. Keyword density can mean the difference between getting a decent page rank and having a low page rank. Choosing the wrong keywords can also lead to poor search engine optimization results. Here are some of the major areas where a good keyword analysis and testing should take place.

The first page rankings. While there may be a general longing to do your dirty work right away and get right into the operational phase of your audit as soon as possible, it’s important to still prepare the ground work for the following steps of the task. Crawl is a widely used term to describe the initial process during which search engine robots visit your website, checking its content to include it into their index. For better page ranks, it’s important to have at least one link from every relevant domain and sub-domains that point to your domain. While you can optimize first page rankings yourself, you’ll find it easier to employ the services of a professional SEO audit company. These companies not only know what is and isn’t feasible to achieve, they also know how to avoid getting slapped with a black list for undesirable links.

Identification of keywords. The main goal here is to know which keywords are the most popular and also which ones are not. If you’re doing a simple page ranking check using free tools such as Google’s free AdWords tool, you’ll probably see that the most relevant keywords for your niche are listed below the “MAXIDS” line. To make sure that you don’t accidentally eliminate the main keyword from your content, you’ll need to research related terms that are highly searched in Google using the same search engine.

20 Achieving high page experience. This is the most important goal in the SEO Audit because it is the one that will determine if your efforts are successful or not. Page rank depends a lot on how user friendly your website is. If the user experiences a pleasant or easy to use user experience while navigating through your site, they are likely to return to it many times. In fact, according to some studies, user experience and page rank are the two most important factors in determining search engine page rank.

20 Optimizing for the long-tail keywords. As stated above, long-tail keywords are generally ignored by search engines. This is because these keywords are not widely used by searchers. You need to identify the right keywords to focus on and build good quality content around them.

21 The Bing and Yahoo! SEO Engines can be quite complex, so you may want to consider using professional optimization services.

Loading speed. When your page is not ready when the user lands on it, the chances are that they will not stay on your first page of search results. So, when you optimize your web pages, make sure that they load fast and are properly loaded.

The title tag optimization. Most people don’t understand this important part of SEO, but the title tag is one of the most important parts. This is what makes people see your keyword when they search for specific information or they click on an ad. The title tag should be relevant to the topic of your web page.

Other great SEO tools to check out include Google Webmaster Tools, Google Analytics, Kissmetrics, Web Central, Webmaster Tools, Open Directory Project, URL Analytics, MetaTrace, and more. SEO is all about user intent and while search engines look at the content on your website, user signals from the SERPs give you more insight into what the user is looking for. If you can tap into these signals, then you have a much better chance of achieving high rankings and ensuring that your pages get loads of traffic.