Changes to Google Algorithm – What You Need to Know About SEO and Internet Marketing
SEO (Search Engine Optimization) is the process of improving your website’s ranking in search results. An SEO expert is a person trained in all areas of SEO to increase your website’s ranking in search results. A SEO is also very familiar with the latest search news. In order to become an SEO expert, it is important to follow this how-to guide.
When it comes to SEO, Google is the queen of online search engine and she updates the search engine frequently. One of the latest updates she introduced is the Panda update, which focused on better algorithm making it harder for sites to gain a high rank through link building. That is why many SEO experts have said goodbye to link building and are concentrating more on other SEO methods. In fact, some experts are switching to PPC marketing and using it as a more efficient tool for attracting more targeted customers. This how-to guide will introduce you to the latest news in the SEO world.
SEO experts are buzzing about two major developments: Google+ and Facebook fanpages. According to this how-to guide, Google+ can actually affect your website ranking. To make things clear, Google+ is basically a social media platform from Google where you can connect with your friends. The feature basically makes it easier for the customers to “like” or comment on your blog or website. As a result, when someone “likes” your page, a notification will appear on the right side of your site letting you know that a potential customer liked what you wrote.
Meanwhile, on the other hand, Facebook fanpages are now considered part of Google’s indexing system. Google has recently announced that they are going to start crawling the pages of Facebook more actively. Although there isn’t much information available yet, experts speculate that the change will happen in the near future.
Experts have also speculated that the Google+ Page Experience will be affected by the new indexing strategy. Basically, the Google+ Page Experience will be integrated into the SERPs of Google’s core verticals, Google, Yahoo, and Bing. This means that every time you will enter a website URL on Google, you will be taken to a Facebook page instead of directly to the homepage. Although not all of your prospects and customers may be able to access your site through this new interface, it will surely improve your online visibility. In other words, you will gain a measure of internet presence as an affiliate of the Facebook brand.
Meanwhile, another rumour going around is that Google’s long-term algorithm change, which will reduce the penalty for duplicate contents, will have a significant impact on SEO. Google has already admitted that they are considering the introduction of crawling the entire web, including Facebook and Twitter pages. Although we cannot confirm the rumour just yet, experts are speculating that Google will start collecting information about link-spinning and article directories, especially since these two are the areas where webmasters are least likely to place links.
Another algorithm update expected in the future is the elimination of the scrollable ‘Google’ logo from Google search results. This change will have a dramatic impact on SEO and Internet marketing because fewer links will be created and fewer links will lead to users viewing your website. Given these scenarios, it is important that you stay apprised of all the current trends going on within the SEO and internet marketing communities.
Overall, the changes mentioned above will certainly have a profound effect on SEO. However, webmasters should remain calm and understand that, even though Google is considering making significant changes in the near future, the best SEO strategies are still applicable to internet users today. The algorithms used by search engines are continuously upgraded and new trends emerge so it is important for you to learn how to implement SEO techniques without jeopardizing your page’s ranking. Moreover, most SEO techniques are designed to make the process of searching easier and more pleasant, so if you choose to use them, make sure they fit well into your online marketing strategy.