Case Study on Optimizing SEO for Google Search Results
What is Search Engine Optimization? SEO is an essential element to the top of the Google search result page. SEO is a big part of organic search results, and a very important part of PPC (Pay Per Click). SEO is the art and science of optimizing your website, article, blog, and/or classified ad to get better rankings in search engine results pages. SEO has many aspects, such as building relevant backlinks, making sure you have the most recent information on your pages, and so on.
SEO is about increasing a website s rankings in the natural (unpaid) listings of the search engine results. The first major advantage of ranking for a particular keyword is, you will receive free targeted traffic to your website, month after month forever. This type of marketing has proven to work for small business owners and webmasters. Here are the key topics that will cover in this article: How search engines function, what types of SEO, and lastly, some free resources for high-quality content.
To perform well in search engine optimization, one must have a clear understanding of how Google works. First, you must rank for keywords or phrases. Google uses several different factors when determining an individual’s ranking. Among these factors are onsite and offsite factors. Onsite factors include things like: keyword density, page optimization, title optimization, and onsite link building.
Backlinking, which is simply referring to a site with another, can significantly increase your ranking. However, many webmasters choose to optimize only one or two links. Some people ask why this would be a good thing. I say because you could potentially optimize to the point that you could get 90% of one million people to your website. Of course, you want to optimize each link by its own individual keyword, but that could take quite some time. When people ask why they should pay for new services, I usually recommend outsourcing seo services to a company who is capable of doing it in a timely manner.
Here’s another pro tip. Organic rankings don’t always mean that a website ranks #1. The search engines have algorithms which vary, and sometimes, they ignore organic rankings entirely. So you could potentially get a higher ranking with organic searches, but the amount of traffic you receive may not be enough to make it worthwhile. This is the big problem that most beginners face when they decide to go into seo.
In order to receive organic search results, you must optimize every single web page. All internal linking, which includes internal page titles, meta tags, headings, and additional pages, must be optimized. The SEO firm you use will be able to give you detailed instructions as to what needs to be done, and will usually be very quick at it. They will also tell you what web pages are hurting your rankings, and what pages need to be pulled, removed, or changed for optimal rankings.
The SEO Company you hire will also be able to provide you with detailed instructions on what you need to do to optimize your web pages. You may be wondering why we would need to optimize each web page when we can just put the content online and expect for the search results to come in naturally. There is an answer to that question, though. Search engines check each page of your site for keywords and other meta information, and if those keywords and other meta information are missing, then the page will not rank high enough to receive organic traffic. If you optimize each page, then the search engines will consider your pages as if they were optimized themselves, giving your site the highest chance of receiving traffic from those keywords and other meta tags.
There is also a social media SEO aspect to this SEO strategy, which is to promote your links using social media tools such as Twitter, Facebook, Digg, StumbleUpon, etc. In a case study provided to us by our SEO providers, they showed that they had SEO pages that received a significant amount of Digg and other popular social bookmarking traffic, and those pages had a high percentage of overall link clicks from the users on those social networking sites. This shows just how important this part of SEO is, because it shows you how important social media marketing really is. The more attention your links get, the more likely people are to click on them, and then the more likely you will see organic traffic from these links.