Black Hat Or White Hat SEO

When it comes to search engine optimization, SEO stands for Search Engine Optimization. It is the way by which your website gets ranked on the top search engine results pages for particular keywords or phrases. White hat SEO strategies are certainly heroes in search engine optimization because they are effective in addressing several problems that can be limiting your site’s potential visitors and sales. White hat SEO strategies are also more cost-effective than their alternative, which can be black hat strategies. Hence, it can be said that white hat SEO is the way to go when you are planning to improve your web traffic.


A lot has been said about white hat SEO. However, many people still have the wrong idea about what it is all about. They think that it is about spamming the website with as many links as possible so that the website will rank high on the search engine result pages (SERPs). Such an approach is definitely not a good idea because doing so would definitely affect your SERPs. If your website gets banned, you may lose a lot of money as well as your ranking.

On the other hand, spamming is considered as black hat SEO. As the name suggests, this type of SEO is done in a systematic manner that involves creating backlinks to your website with the sole intention of ranking high in the listings. These backlinks are created artificially using various methods like article marketing, forums, directory submissions and blog commenting.

There are several techniques that are used in white hat SEO. Some of the most common SEO tactics include using keywords efficiently, use of meta tags appropriately, optimization of the internal structure of the website, link building tactics, generating inbound links to the website, generating outbound links from authority sites and making sure that the content of the website is updated regularly. Some of these tactics are also used by unethical SEO spammers. Therefore, it is advisable to conduct thorough research about the techniques that are appropriate for your business before implementing them. This will ensure that you do not become a victim of these tactics.

Another SEO technique that has become popular over the past few years is social bookmarking. Social bookmarking is a concept of collecting, tagging and organizing web content that have significant social value. In simpler terms, it is considered SEO tactics when websites allow users to create and share bookmarks with their friends, colleagues or followers. This allows users to get quality links that are relevant to their needs. In most cases, websites allow users to create a bookmarked page without being a member, thus, allowing them to freely share links and content with their friends.

The last SEO tactic that we are going to discuss is about the use of fast page loading times. This is something that most business owners fail to realise the importance of. If a website can offer a user high quality product or service at a low price point, then they are most likely to stay on that site, which improves their overall experience. Therefore, it is important to improve page load time for the visitor so that they stay more time researching products, services or purchases on your site.

Apart from black hat SEO tactics, there are white hat techniques as well. These techniques involve the use of proper keywords and content. However, you cannot use white hat SEO unless you are willing to put in some effort to generate quality backlinks. For instance, you can generate backlinks through writing articles and posting them on various article directories, blogspots and social bookmarking sites. At the same time, you can also use keyword stuffing in your content to generate instant organic traffic to your site.

Although it may take some time and effort to implement black hat and white hat SEO tactics, it will help your website to achieve greater SEO rankings. Moreover, the increase in organic traffic can help your sales figures to grow at a faster rate as well. The key is to generate quality backlinks from relevant sites. If you cannot get these backlinks, then you will be at a disadvantage and it will become very difficult to get good search engine optimisation rankings. If you can generate backlinks of quality websites, then it becomes easy to get quality SERP results.