With companies like Google, Facebook, Twitter and many others, it is hard to engage customers and increase retention. It is much better to offer value to customers. One way to do this is through SMS marketing. This form of advertising has been around for years but many companies still don’t make the most of it. Following are some tips to help you increase retention and provide value.
The best way to increase customer retention is to provide information that is of value to potential customers. This will entice them to want to know more and to explore your company further. However, just blasting out bulk SMS to new customers is not enough to increase retention. Only 60% of customers will be interested in reading your latest SMS ads, and only 13% of new customers will be interested in responding to your latest SMS ads.
It doesn’t matter if you’re using an SMS or email marketing campaign, one of the first things you need to do is come up with a strong subject line. The subject line is the deciding factor when it comes to whether or not someone opens up your message and whether or not they will even take the time to read your message. You can create a very effective subject line by choosing something clever or enticing.
When you provide value, you increase the likelihood that your customers will provide value to you. A simple question can go a long way in establishing trust and loyalty. For instance, if you ask your customers “What would you choose if you were purchasing a X product from a store today?” rather than “How would you like to get X free”, you have already established yourself as a thoughtful, helpful and reliable store.
The key to making SMS marketing messaging work is being engaging and authentic. If you send customers useful information through a mobile phone, you will set yourself apart from the competition. Furthermore, knowing that your customers will appreciate and value what you provide them will help you build a relationship based on trust and loyalty. You will be able to convert more customers into paying customers.
One important fact to keep in mind when using mobile one-way texting to increase retention is that your customers don’t want to feel pressured into buying. To ensure that customers feel comfortable, request that they call you with any question or concern before placing their order. You should also remind customers regularly that they can contact you with any questions or concerns. If your existing policies about questions and feedback are satisfactory to you, your customers will see that you value their opinion and will likely return to make their purchase.
If you use mobile SMS to deliver customer feedback, ask them to use one of the following methods to provide feedback: traditional methods, email, mobile web, or social media. Traditional methods such as phone and mail-in comments can leave customers unsure about how they can provide feedback. Email can lead to the spam folder and the receipt of unwanted promotional material. Social media engagement can lead to a lag in response, with customers unable to provide feedback until after several days. Mobile web engagement can lead to an inability to provide feedback until after payment has been made. When choosing the best method for delivering customer feedback, take all these factors into consideration.
In conclusion, having a customer service program that includes mobile SMS to increase retention is one of the best ways to enhance the retention of current customers and drive new customer interest. This form of mobile communication allows you to be personally connected with your clients, which can create exceptional customer experiences. Be sure that you use mobile SMS to deliver customer feedback and respond to questions. Also, be sure that your existing policies to provide for prompt responses to questions and concerns are appropriate for your business.