Best Time to Increase Engagement With Social Media Marketing
It s no secret that generating increased engagement in your digital marketing campaigns is no easy task, and those who have been successful shocking all with the volume of engagement they have received can attest to this. However, if you’re not following this simple strategy then you’re leaving money on the table. Social media is absolutely the key to any long term success, but this doesn’t mean that it has to be a painful experience. If you want to increase engagement in your digital marketing, then you need to make sure that you’re promoting quality content consistently. Whether or not they are posting quality content or not, however, it’s common for businesses to simply distribute unproductive content and miss out on substantial social engagement as a consequence.
One of the reasons that many businesses struggle with this issue is because they don’t understand the difference between promotional and informational content. Informational content tends to relate information about the business or products in an interesting and helpful way. Promotional content tends to promote the brand in a very direct way – usually through sales messages or links. The problem with promoting your business through emails is that people tend to delete promotional emails as soon as they receive them. This means that if you want to increase engagement you need to focus on making sure that your emails are both informative and entertaining.
Creating engaging content is easy. Just think about what content would appeal to your target audience and start drafting emails based on that. There are plenty of resources online where you can find inspiration for writing emails, and you can also get some really good ideas for content from other businesses that are already doing what you want to do. If you want to increase engagement in digital marketing, you’ll find that email marketing tutorials and tips are invaluable.
It might seem like a given that increasing social media engagement is key to increasing brand awareness. In many ways, this is true – but you can also take this one step further. Social media engagement helps you build a relationship with your customers so that when they are ready to buy they will trust that you have their best interests at heart. This is one of the ways that real estate agents can increase their engagement – by not only featuring interesting offers on social media but also providing valuable content and connecting with their clients on a more personal level.
Branding matters, too. Even if you aren’t using social media yourself to promote your business, you’re likely aware that it’s important to do so in order to make sure that people connect with you. The days of just posting up status updates on your Twitter or Facebook account are gone; in order to increase engagement rates, marketers need to take a more active role in social media marketing. A few examples of tools that can help you do this include Facebook apps for marketers, Google Analytics, content-based apps and more.
There are two ways that a business can benefit from promoting themselves on social networks by featuring content on their Facebook page and creating video formats for Google’s Android ecosystem. If you’ve ever had a chance to look at the Facebook daily active user count, you’ll notice that many of the biggest names on the site are supported through their official application. These include brands like Sherpa Professional. For businesses looking to advertise on Facebook but don’t have access to their own apps, Facebook has developed an application that allows businesses to create compelling video formats directly through their platform. When a potential customer is browsing through the news feeds on their smartphone, they may come across your promotional video and be impressed with what they see.
One of the most underused social media tools, meanwhile, can be leveraged to help increase engagement rates: Emojis. Emojis, which are short forms of text that replace the actual words in your content, can give your audience a quick reference that will stick in their mind when your content is shown. As an added bonus, emojis are able to closely resemble the appearance of brand logos, icons and other company icons so they can be easily recognized in conversations. In addition to helping create brand awareness, emojis are also great as incentives to get users to click on links within your content.
Social media engagement is a complex matter. The best time to use these various tools depends on your own marketing needs and goals. For instance, if you want to draw attention to new products or promotions, it may be best to focus on content marketing and promotions during the times when major events such as product launches and product reveals are taking place. However, if you want to make sure your social media marketing efforts have longevity, it’s best to diversify and spread your efforts over the best time periods.