Basics of SEO
Search Engine Optimization or SEO has been a critical component of many websites and blogs for years now. It is very important to constantly identify new keywords to add to your SEO program. Proper keyword research is also the foundation of your on-page SEO strategy.
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Google released two updates today that are directly related to SEO. The first one is called the Google Panda and the Google Penguin. These two updates reduced the quality score for sites with less than quality content. For those of you who know a bit about SEO, these changes can directly hurt your SEO program, as the less-than-quality content websites often have to “pay-per-click” to get their news on top of search results pages.
SEO professionals across the globe swear by the value of good loading speed. You want to avoid anything that will slow down your page experience, such as delays in loading of page elements. Google has recently announced that Google does not use personal data when ranking web pages. Google uses two main factors when determining page experience:
Google’s philosophy revolves around providing the best user experience to Google’s Google users. Google prides itself on providing the best core web vitals to Google searchers: the title, description, and tags. If your website design falls short of meeting Google’s standards in any one of these four areas, you may want to consider updating or redesigning your design. As previously stated, Google does not use personal information in ranking a webpage, so the loading speed issue is not going to impact your SEO ranks.
Another important factor in Google’s SEO community is RSS feeds. Google supports both major RSS directories, Rssbuffet and Atom. The Google news app provides highly relevant news from Google News, which can be a major help for your SEO community. If you read a lot of blogs from SEO professionals and other industry experts, you should try to subscribe to some RSS directories such as Rssbuffet. Google is not actively supporting news apps at this time, but it will likely be integrated into the Google news app in the future. It would be a good idea to stay on top of Google News at all times to increase the likelihood that newsworthy items will be featured.
If you want to build a Google SEO community around a particular topic, it can be helpful to highlight that topic in your Meta description and title. In addition, keep your posts and comments SEO-focused and add a link to your website in your signature. Finally, monitor the performance of your links and pages. Make sure that they are opening quickly and frequently, load quickly when loaded and that they are not getting blocked due to pop-ups or other page errors.
Article Submission Service: In the SEO community, we often hear about submission services, such as EzineArticles. These services allow web story publishers to publish content to article directories for a fee. However, many web story publishers are using this service incorrectly. Some article submission services have very high minimum standards for article quality, while others do not even provide proofreading. As a result, a poor article may show up on a major search engine, where potential customers may not see it.
Search Engine Optimization pass/fail criteria: In our role as news publishers, we submit regularly to several major directories, and some smaller ones. Because we often post multiple versions of the same piece (sometimes several times), the search engines sometimes use passage indexing to determine which versions need to be shown in search results. Google provides an explanation of why each entry was chosen in its last update (go figure). If Google thinks your site is bad, it may mark it as “spam” and drop it from its index. It does this repeatedly to all of its users, so news publishers should look for this warning and fix any problems immediately.
Back linking: All SEO is dependent on back links, which are extremely important to ranking highly. Web publishers often abuse back linking strategies, either intentionally or unintentionally. For example, news sites that submit only to themselves can artificially inflate their ranking. Other publishers, including those in the major article directory sites, do not care as much about back links, because the rules of these venues do not allow one-way backlinks. If they seem to be doing well, they probably are, but a sudden surge in one-way backlinks can be a bad thing.
As with any SEO technique, there are a few caveats to remember. SEO should never be used as a primary method of getting traffic to a website, since this has a history of backfiring spectacularly. Also, SEO must be combined with other SEO strategies, such as article marketing, blog promotion, press release marketing, and so forth. While articles and back links are great for SEO, too many of them are used incorrectly can ruin the reputation of a website. So news publishers, take care with SEO and stay out of trouble.