Advertising Options for Small Businesses
Digital Marketing is, and always will be, what you might think. You may very well exist online, but without a marketing strategy, that just does not equate to getting a leg up on your competitors. Your online presence is an even deeper layer that paints a more complete picture of your company, as described by: Digital Marketing Institute. “Online visibility is increasingly important because it allows us to reach our consumers at the right time… Without online visibility, we are limited to those consumers who read our press releases online or who have heard of us from another source.” Online visibility is critical because “it acts as a ‘sales funnel’ for your company.”
When creating a Google AdWords campaign, one of the first things you will need to do is create a website. In addition, you will also need to set up your Google AdWords account so that all of the ads you place are going to be viewable by Google’s search engine, specifically Google Page Speed Index. Your pagerank will help Google determine where your ads should appear, and it will also be one of the many factors used in order to determine your cost per click (CPC).
But you must be wondering what it means to have a “page-speed index” that is greater than 50. That’s because it means your ads will be displayed closer to the top of Google’s SERP. How important is that? Google’s CPM is how they make their money. So, if you want people to see your ads, then you must have a high Google Page Speed Index (which is listed below). This is one of the many ways you can grow your online presence and generate more leads for your business!
Now, when it comes to where your ads should appear on the search results page, you have a few options. First off, you can run both paid and free search ads, which are known as sponsored ads. You may have noticed when you do either of these searches that there are some advertisements at the top and bottom of the results page, as well as on the sides. And the reason they are there, is because those are known as the most clicked spots. So, how you control those ads is through the ability to control your content – your keywords, your title and description, and the ads themselves.
You will want to increase your visibility by using an Instagram account. You have a lot of followers already, so that shouldn’t be a problem. What is important is that you make sure those Instagram followers know that you exist! This is just one of the ways that you can use an Instagram account to grow your digital marketing presence and gain more online visibility.
There are some other free tools that you can use for social media marketing, including Twitter, Facebook, YouTube, MySpace, and Flickr. You can use all of them, or just focus on a couple. The key is to gain attention in a strategic way that uses some of the most used free tools. If you don’t have an Instagram account already, then you should start one today. It’s free and easy to set up, and a great way to build your online presence quickly.
If you have a website, then you have the potential to gain a larger audience. A lot of small businesses are starting to use website promotion in order to build their online presence, and that goes for a variety of different things. From informational websites to selling products and services, there are a variety of options. But one of the best methods that small businesses use to grow their online presence and increase their online traffic is SEO. Search Engine Optimization is a term that encompasses many things, but mainly it refers to how your website is ranked in the search engines. There are a lot of different things that go into SEO, and it’s important that you learn how to master some of those things in order to have better success with your website promotion efforts.
Social media marketing strategies, including Twitter, Facebook, and YouTube, can provide a powerful opportunity for business owners to promote their businesses. These types of advertising platforms are growing at an amazing rate, and a small business owner can take advantage of that growth by investing in advertising campaigns that target these platforms. In addition to helping you grow your online presence and improve your online conversion rates, you’ll also be able to attract new customers and bring in more revenue. For a small monthly fee, you can benefit from some of the best advertising opportunities around today.