To increase online sales, begin by adding targeted ad placements to your pay per click (PPC) advertisements. If you already run PPC advertisements, you understand that they appear high in the rankings above all other listings, above even organic listings. Ad placements are an effective way to increase targeted website traffic. They are the best way to build trust and credibility with your audience.
A website with poor search engine optimization is like an open house without guests. A website that’s not visited often has little chance of building a reputation. And, customers won’t spend money on your products or services if they can’t trust your company. That’s why it’s important to ensure you use proven online marketing strategies to increase online sales.
There are three essential elements for a successful PPC campaign: high-quality content, targeted keywords, and ad placement. Content must provide valuable information to the customer. Keywords must be a perfect match for the product or service your company provides. And, ad placement provides a high-quality result – customers are drawn to high-quality sites. But even after you’ve found the perfect placements, content and keywords aren’t enough. You must also create a positive user experience for your customers before they’re ready to make a purchase.
Social media accounts are a great way to build trust with customers and drive targeted traffic to any web page. When you engage actively with customers through social media accounts, such as Twitter, Facebook, LinkedIn, YouTube, Google+, and Yelp, you’re more likely to create a positive online reputation and cultivate a long-term relationship with them. These are the types of activities that create a positive online reputation, which is one key element to increasing brand trust and loyalty. The more you engage with your potential customers online, the more likely they’ll become repeat customers and even recommend your business to others.
Another way to increase online sales is by creating social proof – essentially, using real life experiences to build trust and credibility. This can be an embarrassing situation (you don’t want to date someone with your mouth! ), a case study (your local grocery store), a testimonial (a positive story about your business) or just an experience that gives you more insight and perspective about how you run your business. When you share your personal experiences, you not only gain trust, but you also illustrate that you have the ability to empathize and connect with others, which creates a more relaxed and positive working environment.
Abandoned cart links can be one of the most frustrating and hurtful things you can do as an online marketer. It hurts your reputation and leaves bad memories and negative impressions. If you want to increase online sales, avoid leaving abandoned cart links in e-mails and on blog posts. Make sure you have a Contact Us page where you provide a full disclosure about how you collect payment and how you will handle any complaints from clients. As much as possible, never allow a client to pay you through the use of an abandoned cart link. Instead, use a more direct and engaging Pay Per Click campaign that encourages a client to complete a sale, even if it’s after clicking an abandoned cart link!
Marketing your business may need a little help sometimes. You may need to hire a ghostwriter or a third-party company to write your marketing materials. If you’re still running behind on your marketing materials, you may need to make a few changes to help improve your overall response and to improve conversions. There are literally thousands of articles and marketing tips available online. Take advantage of these resources and learn as much as you can.
Pay per click marketing may be one of the best ways to increase online sales. With this method, your website doesn’t need to be well designed and optimized. All you need is the right ad extensions and the ability to drive traffic. If you want to increase your conversions, give potential customers a reason to trust you. If you want to increase your click through rate (CTR), then you need to increase your CTR.