A thorough SEO audit is more than enough to spot what needs to be changed. The title and description tags on the web page are very important for your SEO. This data provides a short description of the page’s content. Search engines use meta tags to specify the relevance of a page to a query, so that they can determine its ranking in search engine results for specific users. It is important that you pay attention to the keywords and keyword density in these tags, as well as the titles and images on the page itself.
You might wonder why it is important to increase keyword density when you aren’t trying to drive traffic to your site. Well, keyword density affects the relevancy of a webpage for a search engine user. Higher relevancy improves the search engine ranking of a webpage, meaning more visitors will link to your page. This means more potential customers and enhanced sales. Technical SEO auditing experts use tools like the Google Keyword Tool to find high-quality keywords relative to your business field. If the keywords aren’t appropriate, or if they aren’t suitable for the type of content on your site, your page may not show up at all.
The “no spam” policy is one of the most frequently overlooked areas of a search engine optimization site audit checklist. In reality, many companies make the mistake of thinking that there is no need to tackle this issue because their product or service is completely online. That’s not the case at all. With millions upon millions of websites on the internet, it is easy for an unscrupulous web surfer to accidentally hit a live web address with little or no text. If your site has text but you have chosen not to display any of it, you may still be getting traffic. There are many complex algorithms in place for search engines and these rules are changing on a regular basis.
In addition to no spam policy, you need to consider the issue of page-load speed. Many pages can take several seconds to load. That equates to lost revenue for small businesses. This is one of the most important areas of SEO audit because it directly impacts the amount of conversion or visits that a customer has. A mobile friendliness check tool can help you find out where you are so that you can prioritize improvements.
Another important thing on your audit checklist could mean improved ranking factor for your page. There are many complex calculations that go into determining the ranking of a webpage. A good example would be Google’s Page Rank, which can change rapidly based on external factors. A well designed page-ranking factor control page can help you make smart decisions regarding the strategic placement of a page.
You may also want to consider using a third-party statistic package or SEO audit guide. These tools and software packages can greatly improve your overall technical SEO audit. These third-party solutions often provide users with all kinds of free reports. They also offer technical SEO audits. It is important to choose a service that offers both free services as well as paid services.
The free technical seo audit checklist will provide you with some basic metrics to work on. These include the number of inbound links, the internal linking structure and the outbound link distribution. Another important thing on your technical SEO audit checklist is to see how you fare for each of these inbound and outbound links. You want to make sure that you do well in all of them. You want to keep a high page-layoff rate (PR) ratio at all times.
The final part of your technical SEO audit involves the process of canonicalization. This process involves analyzing each page and finding out the canonical URLs for each page. If the URLs are not correctly Canonicalized, you may have too many backlinks pointing to the wrong page. This will significantly lower your PR and may even get your page banned from a search engine. Be sure to include all steps to a successful canonicalization process when performing your technical SEO audit.