Search Engine Optimization (SEO) is a method of getting higher rankings and more traffic by optimizing your website’s content, meta tags, keywords, titles and other elements to help to improve the relevancy of your website to a search. Keywords, keyword density, image optimization and internal linking are the basic components of SEO. SEO professionals use different techniques and tools to boost page rank, create visibility and increase traffic. The process can be complex, but it is worth it.
Before getting into SEO, it is important to understand how SEO works. Quality content written with the visitor’s benefit in mind, not the search spider, is the key factor of high quality SEO. Content is always a priority. Writing fresh, useful content is not only beneficial to your SEO strategy, it will also rank you well in the search engines. Always remember that quality content is still king!
Another tactic used in white hat seo strategies is stuffing. What is this, you may ask? Well, it is when webmasters create content for their websites using irrelevant keywords that do not relate to the business or service they offer. These keywords are stuffed into the text, titles and images; they even have phrases thrown in for good measure. Search engines see this, pick up on the uneven structure and think the site needs a thorough rewrite to remove the poor keywords.
This practice of stuffing is frowned upon by many SEO experts. It actually hurts your rankings because black-hat SEO tactics are not done in the spirit of helping your website become more visible and accessible to your customers. Search engines are now strict about this and many site owners are finding it difficult to get their ranking up as they are not meeting their SEO expectations. Even though it is unlikely that white hat SEO methods are going to disappear altogether, this is a battle most site owners are currently losing.
In the long-term, however, adopting these tactics will not really help your ranking at all because there are so many other elements of white hat seo that you need to pay attention to. One of these is linking building. If you cannot afford to hire a consultant to help you improve your links, then it is important you take the time to build your own links and to make sure they are quality, relevant and high quality links.
On-page SEO techniques such as article marketing, directory submissions, blog commenting, press releases and directory submissions are all part of white hat SEO. Of course, there are some things that are not allowed in this strategy, such as spamming. However, if this is a strategy you want to use on your website, then you have to make sure that you use ethical practices and that you only use white hat strategies. Some of the ethical practices that you can implement include using anchor text links (also known as one way links), making sure your keywords appear at the start of each article and in the title of each page on your website and ensuring that your keyword density is high on each page. Of course, there are other things that you will need to monitor, but these are the basics.
Although there are more advantages to white hat seo than there are to black hat seo, it is generally accepted that white hat SEO is more beneficial for your website’s rankings in search engine results. However, there are certain aspects of black hat seo which can work against your efforts. These include: spamming search engines with too much text which can be seen as spamming and also creating keyword dense content that could cause problems for search engine algorithms.
As mentioned before, this is a brief overview of what SEO really means. So if you are looking to learn more about the best practices for SEO and how you can get the most from your marketing campaign, it is strongly recommended that you read up on the basics of SEO first. This includes the guidelines as mentioned above, as well as the basic principles of search engine optimization so that you can form a solid foundation upon which to build your campaign. Once you know what SEO means, you can fine-tune your SEO strategies according to your business needs.