Search Engine Optimization is a popular concept nowadays that has been around for some years now. If you want your website to have a good ranking on Google and other search engines, SEO is the way to go. The concept is actually quite simple: the better your page experiences higher ranking, the greater will be the chances that people will click on them. If your website doesn’t receive a high ranking from Google, chances are high that people won’t visit it at all. Needless to say, this will mean less chance of getting conversions and sales. It is important to note that the concept of Search Engine Optimization is more than just having a website optimized.
SEO stands for search engine optimization. In a nutshell, it means the act of enhancing your website to improve its visibility to various search engines. In fact, it involves a number of things. One, new content; two, proper implementation of the new content; and three, use of unique keywords.
First of all, new content is one of the most important aspects that SEO masters consider. New content, especially content written by online marketing experts and software developers who specialize in SEO, is what gives websites a better chance of reaching top spots in search engines like Google. This is very necessary since most visitors to websites don’t like to read information that repeats old content. New content will be more interesting and informative for them. For example, if you are selling kids’ toys, your new content should focus on the best qualities and features of the newest toys in the market.
Second in importance after new content is proper implementation. SEO experts advise web masters to have their websites crawl with different search engines. When a search engine visits a website, it not only takes note of its contents but also of the links it uses to reach the site. The more the links used, the better the chances of the site being higher up in search engine results. Web masters, therefore, need to take advantage of links by having their pages listed on link directories.
Third, the proper use of keywords is also a major part in making sure that your website gets listed in the top ten results. Keywords, in SEO parlance, are the words or phrases that users generally type in a search engine to find certain information. The purpose of listing a website in a search results is to attract these people to click on the site. To do this, the website owner can use the right keywords in the title and the meta tags of each page of the website.
Fourth, another SEO technique that most online marketing experts recommend is the use of headings, subtitles and descriptions. Basically, headings, subtitles and descriptions will describe a particular page within a website. While it is important to create informative content, this text must be written in a manner that will not cause search engines to lose their interest and immediately demote the page.
Fifth, when it comes to optimizing mobile versions of a site, there are even more things that you need to know. One of the things that search engines do not see is the links that users may use to access content. For example, if you are trying to rank for a particular keyword in the organic section of search results but you have included a lot of links in your website, search engines will not see your links as relevant. What you really need to do is to make sure that your mobile version does not contain too many links. You can do this by using the rel=canonical Meta tag. Also, avoid placing alt tags with the same URL as the main header of your website.
Last, when it comes to optimizing a website for the mobile version, it is important that you pay attention to the description meta tag. This is because search engines may not rank a website based on the information provided in the meta description instead. What they see in the meta description is what users may see when they tap into the search result. In general, users may not focus on keywords or key phrases unless they are highly relevant. In the same way, they may not see important elements such as images or baseball cards in the description meta tag of your website if it is irrelevant.