A Beginner’s SEO Audit Checklist
An SEO Audit is an important part of building a successful website. As a business owner, it is imperative that you have your company’s site inspected on a regular basis to identify any problems that may be slowing down or otherwise negatively affecting sales. A good way to estimate what you want to accomplish is to develop a full technical SEO audit checklist to figure out your site’s health. You can use the checklist as a tool to develop your own individual SEO audit plan to make sure your business is optimized for your specific needs. The SEO audit checklist can serve as a guide to monitor your progress and keep you focused on the most critical areas.
Most SEO auditors will begin with a technical audit checklist that addresses the most basic areas of your site. These are the HTML code, spelling and grammatical errors, and overall content management. You can use your overall technical audit checklist to create individual SEO reports. One of the most significant factors in search engine optimization (SEO) is keyword density. If a site does not contain a high amount of keyword rich text or if the keyword density is too low, your page will not rank highly for that keyword.
Another key area of focus is canonicalization. The canonicalization refers to the process of modifying the URL to make it more friendly to search engines. This includes dividing up the site into logical categories. You should also make note of whether your meta tags are canonicalized. If they are not, you will need to make some changes to your coding that point in the right direction.
The next area of focus is search engine crawl behavior. During a normal crawl, each page in the index receives a unique set of crawl results. If an engine visitor comes across a page, it will determine whether or not it needs to be indexed based upon how the page was originally found. If your web development team has done an excellent job of modeling keyword relationships between pages in your site, then you are unlikely to need to concern yourself with this aspect of a technical audit.
However, if you are experiencing issues with search rankings due to poor page speed or Googlebot using keywords to rank your pages, then you might want to consider utilizing a page speed insights tool. A page speed insights tool will show you how well your keywords are being used by Googlebot to rank pages. This tool will also show you which of your pages are ranking well for your selected keywords. You can find these tools on the Internet.
The final part of a technical audit of your site involves the monitoring of your links. Google is particularly suspicious of links from outside sources. If you have a large number of external links from foreign sites, then it could mean that your site is linking to offensive or spammy sites in order to boost its own rankings. If you suspect this is the case, then you should deactivate those links and remove any HTML from the external links. You can also contact the person who has programmed the link in the first place and ask them to reinstate the link.
As part of a website audit, you should also request information about your web host. Your host may experience a loss in ranking when you have too many visitors to your site, but if they experience a significant loss in revenue because of this, then you should request that they upgrade your account to the next level. The best way to get this upgrade is through the use of a load speed optimization website audit checklist. When you do this, you will be able to ensure that your company has the best possible bandwidth package available to them.
Finally, you should determine whether or not you have broken links or other issues that may cause Googlebot to send your search rankings in the wrong direction. This is a common issue that many companies experience. In fact, there are a number of tools that are available for analyzing your links and making sure that they are working correctly. Once you have found these tools, you should set them up and begin tracking how effective they are at improving your search rankings.