Today, buying online is simple and fast. However, without proper strategies, purchasing on impulse can lead to bad decisions. You need to identify your ideal buyers, whom you should base your promotional campaigns and strategies around. Identifying your ideal consumers is important because they represent the core of your marketing efforts. Following are seven ways to build trust and increase online sales with these seven marketing strategies:
First, understand your checkout process. When you make a purchase, most credit card transaction end up in the payment options you have chosen. This makes a great way to increase online sales because your customers can simply choose to pay with one or more payment options. Paying with a debit/credit card versus a checkbook option or a debit card vs a credit card is also great for getting prospects into your e-mail marketing campaigns that you send them after they join your list. Also, letting your customers pay through PayPal is a great way to increase your payment conversions.
Second, be sure to deliver top notch user experience. No matter what you are selling, if you do not offer a pleasant shopping experience, then your prospective customers will quickly leave. Research has shown that the checkout process should be painless for the average user. If you cannot find a way to make a customer’s experience easy, you will lose them before they even complete their shopping experience.
Third, deliver your message in a manner that allows it to be read. Many internet users skim online articles. They scan product reviews and consume web content in much the same way. If you want to increase online sales, you need to ensure that your sales copy is easy to understand and that your message flows naturally. Your sales copy should be short, to the point and easy to review.
Fourth, utilize Facebook remarketing. Facebook has recently introduced a new feature that allows business owners to target audiences by geographic location. Businesses can create a targeted listing of businesses in a specific area and notify their Facebook followers about the posting. When a prospect clicks on the post, they can see all of the businesses in the area as well as their location. This is especially useful for small businesses that do not have a large enough client base to warrant becoming a featured location on a location-based listing such as Facebook remarketing.
Fifth, make use of Twitter to increase online sales with qualified leads. As an internet marketer, you already know that social media plays a large role in generating traffic to your website. In order to effectively market your brand using social media, you need to have an effective strategy in place. The most effective way to do this is to engage your followers on a more personal level. You can then use Twitter to provide valuable information about your brand and even announce newsworthy bits of information.
Sixth, include social media marketing on your website. You should include links to your landing pages, Facebook and Twitter pages. You may also want to add a “Like” button on all of your webpages. By adding links like these, you are ensuring that your users will not only see your page but will be compelled to click on it when they are interested in what you have to offer.
Seventh, use video ads to increase your online presence. Video ads allow you to reach a variety of consumers. It is important to keep in mind the type of audience that you are trying to attract. For example, there are many consumers who would prefer to view a video ad rather than reading through a long advertisement. As a result, video ads might seem more appealing to many consumers than short advertisements. In addition, video ads are most effective at converting on a first impression basis.