The first way to increase online sales is by constantly testing new online services risk free. Test the service out to see if there’s demand and if indeed it gets traction, you could then hire additional staff to meet the increased customer demand. It’s very easy to test out new online services since most internet e-commerce platforms support multiple iteration of tests. These are simple web applications that collect data from the websites visited by a customer during a certain time frame. It could be anything like the number of hits per day or average time they linger on a page.
The second way to increase online sales is by using the customer retention method – build a customer database. The customer database will enable you to follow-up emails sent from your auto-responder with an interested customer. You may also want to include a follow-up email sequence on your autoresponder to remind customers to purchase more of your product. A customer database will allow you to follow-up with your sales funnel to increase sales with minimal cost or labor input.
The third way to increase online sales is by using the email list to your advantage. Email lists should be segmented based on geography, demographics, and purchasing preferences. This makes it easier for people to find you online and gives you the ability to follow up with them. If you have a good segmentation strategy, it can lead to a higher conversion rate. For instance, if you target a particular group of people based on their age, income level, location, and buying preferences, it’s much easier to follow-up with them and generate a lead, rather than trying to market to an unresponsive clientele.
The fourth and final way to increase online sales is by creating a Facebook fan page. There are many different ways to create a fan page, and each has its own benefits and drawbacks. We recommend creating a fan page that leverages both the power of Facebook and effective ways to market your product description. We’ve seen this strategy increase conversion rates by 25%! It’s easy, it’s effective, and it can drive a lot of traffic to your website.
Fifth, make sure you have a live chat option when customers buy from your online store. Not only does it give you a chance to respond to any customer questions quickly, but it also increases your credibility. Studies have shown that customer service departments that provide live chat options receive double the sales referrals that departments that don’t have live chat options. This can be a really effective way to increase your online store traffic.
Sixth, provide a wealth of content and a high level of customer service. As we’ve said before, it’s important for your customers to feel that they can contact you if they have a question or issue. By providing a wealth of information, including testimonials and an online trader Joe video, you help customers feel comfortable doing business with you.
Seventh, make sure you have a subscription service that provides a strong brand identity. Once you’ve gained trust from your existing customers, it becomes easier for your customers to remember you. The subscription service will also help you with branding as your subscriptions become recurring. Building a strong brand will not only increase your online sales, but will help you create a strong brand image that your customers will remember and trust.
Finally, follow up! Your customers will keep in mind that you follow up with them. You gave them a great offer. You gave them a valuable product or service. Now it’s time to remind them why they should follow you!