Strategies to increase online sales using search engine optimization techniques are a mixture of old-fashioned offline business advertising tactics and harnessing new digital media services. To say some, these new-age internet tools include ad extensions, paid search results, and content updates. These three techniques, when used together, can deliver more targeted ads, more responsive customer service, and more consumer attraction. But the key is building trust with the audience. As one advertising executive put it: “You can have all the traffic in the world… but if you don’t have a trust standpoint, it’s like getting an oil change without knowing what the oil is really made out of.” Building trust begins with a solid reputation marketing plan that includes user experience, such as targeted ads, site reviews, and other appropriate techniques, such as those mentioned above.
The most important part of a reputation marketing plan is creating a strong online storefront. This has become easier due to state-of-the-art ecommerce shopping services. Ecommerce platforms enable businesses to have an integrated online store that features both, a custom layout for specific products or services, catalogs for browsing products or services, and, possibly, a shopping cart. But an even greater value is the ability to create, develop, and continually expand the store – allowing more customers to buy on the web through a single portal. To increase online sales, all three marketing strategies should work together:
A. Enhance user experience and engage customers. In order to increase ecommerce sales, businesses need to deliver an enjoyable shopping experience, which encourages customers to return. An excellent strategy for enhancing user experience is providing easy access to help section where customers can find answers to frequently asked questions; keeping navigation simple and uncomplicated; and allowing the store to be organized by product type, category, or tags so users can quickly find what they are looking for.
B. Build a strong online presence and brand reputation. To increase sales, it is vital to have a website presence and brand reputation – a clear sign that your business is professional and trustworthy, and customers will want to transact with them. Social media marketing, blog postings, and social media sharing are just a few effective online marketing tools for building a strong online presence and brand reputation.
C. Advertise specific product offers. Studies show that one of the best ways to increase sales is to advertise specifically to a target audience. For instance, if you sell a wide array of products to a general audience, such as office supplies, then it’s likely to be more difficult to persuade a specific group of people who are interested in a particular product or service to purchase from you. Instead, focus on a narrow audience by only advertising to those users who fit a certain user profile. Advertise on social media sites such as Facebook, Twitter, and LinkedIn, among others.
D. Maximize user experience optimization. This is probably the most important way to drive sales. Make sure that the website and content are easy to use and understand, the shopping cart is clean and smooth, and that all pages are easy to navigate.
E. Advertise in different ways. There are many different ways to advertise online. You can advertise via search engine optimization (SEO), email marketing campaigns, content marketing, and even viral marketing techniques. Each of these has their own benefits when it comes to increasing customer conversion rates and getting more sales.
F. Increase conversion rates. Content marketing is the most effective way to drive sales since it provides information that customers need to purchase. Content marketing also allows you to provide information about your company in a way that is interesting, creative, and informative to readers and search engines. If you want to increase sales, make sure to include a good number of high converting web pages.