7 SEO Audit Tips You Should Know
In this competitive world of internet marketing, SEO Audit is crucial for any business. There is no one way to rank on the search engine results pages (SERPs). Organic ranking has been proven the most effective method of driving quality traffic to your site. For this reason, every business should perform an SEO audit on an ongoing basis in order to stay ahead of their competitors.
In an industry built on professional opinions, blindly trusting an organization to manage your SEO strategy is no easy or simple task. While it might seem tempting to choose a service that promises instant gratification, many times those companies implement certain schemes that result in more serious long term implications. One such scheme is what is called “competitor reporting”. Although not illegal, it’s a clear sign that the SEO firm is hiding something: if they don’t report competitors properly, they can’t claim to improve your ranking on the SERPs.
Competitor reporting requires that the website grader create competitor databases from which they extract valuable information about the content, layout, and link structure of each of their client’s websites. In most cases, they fail to do this because they either don’t have the resources or competence to generate such competitor reports properly. Such reports are a direct reflection of their efforts and consequently their results. This is why it’s so important for you as a website owner to get your SEO audit tool to perform as comprehensively as possible. Here are some of the things you can look for when checking the website grader you’re considering using.
External Links Check – The amount of external links pointing at a website from other sites must be fairly high. Usually you’d expect around 200 a month. If the SEO audit tool you’re working with doesn’t check this, then you may want to go with another option. Some of the major search engines like Google actually check this statistic when generating their SERPs. So if your tool doesn’t even feature this statistic, then you’re probably working with incomplete data and should move on to your next choice.
Site Speed Check – On the subject of site speed, there’s no point in having a fast site if you’re hoping to improve your rankings. The reason is simple. To improve your rankings, you need to have an SEO audit tool that can identify broken links, redirects, missing XML files and other errors and subsequently fix them. A slow site won’t help you improve your rankings at all. So always make sure your SEO audit tool identifies these potential errors.
Brand Went Wrong Check – It’s quite common that at some point your brand went wrong. What happens here is that you launch a major promotion and your campaign just starts to roll. The problem is that your landing page is not optimized for that particular search engine optimization theme. So what happens is that you don’t get much traffic as you expected, and your rankings start to tumble. This is why it’s important to regularly perform a brand check to make sure you haven’t made any serious SEO mistakes. This is also a perfect time to change your keywords and re-optimize.
Webmaster Tools Check – As mentioned earlier, webmaster tools are used to monitor the performance of your SEO campaign. One of the most interesting insights you’ll receive from webmaster tools is when a major search engine likes your website. You might be wondering what you should do when this happens. Well you certainly shouldn’t celebrate because instead you should address the situation and get to work right away.
Organic Searches & Bounce Rate – Another thing to check is your search results and bounce rate. With webmaster tools you can see exactly which searches your website has been included in. If you have high search engine placement but low organic search results that people aren’t clicking on then you need to take action quickly to remedy the situation. However, you should know that if your website is listed in the first few pages of search results but still doesn’t generate many organic search queries then it’s probably time to do some SEO audit. Just because your site isn’t getting many organic search queries doesn’t mean that you shouldn’t bother with the SEO.