How do you get an increased ROI for all of the traffic that you are getting from organic search engine traffic? One way is to advertise on other websites. The easiest way is to advertise on other people’s websites. Here are three ideas to help you advertise on other peoples websites in order to get a bigger bang for your buck.
Use geo-targeted ads to expand your customer base through social networking channels. If you have a website that is mostly local, you can target those customers that live in a specific city or a certain area of a state. This will increase online sales, because they will be exposed to your ads when they are searching for services in your specific area.
Increase online sales by having a customer loyalty program. On the Shopify website you have the ability to create a customer loyalty program. In order to take advantage of this tactic you need to build a large customer loyalty program. Use geo-targeted ads, customer testimonials on other websites, discounts, coupons, and promotions.
Instagram has become a fantastic tool for upselling. You can post images of your products and use them as selling tactics. Try posting images of Instagram products that look interesting to your followers. This will increase online sales since Instagram users tend to be on the look out for exciting products.
Use content marketing tactics on your website to help customers find you. Content marketing is an important strategy for any website. If you are trying to increase online sales, it is important to target customers who have similar tastes and wants as you. Create content that is user-generated content so that your users will want to share it on their pages.
Build customer loyalty program through Instagram. Like Instagram you can create a fan page for customers and encourage them to upload pictures of their products on Instagram. On your Instagram page add a link that points to your website or blog. This will increase online sales since Instagram users tend to visit a page that looks interesting or attractive to them.
Implement an online store management system. Maintain your online store well. When customers are searching for products on your ecommerce site they should find your online store at the top of the search results. Make sure that you have your products listed in alphabetical order and that they are easy to find. Use your online store as your online portfolio. This will help you draw more customers towards your online store.
Advertise through social media. Social media has a lot to offer and you can use it to your advantage in your online store marketing strategy. Social media sites such as Twitter, Facebook and Google+ can be used for online store advertising. You can also advertise your product through social media ads.
There are several ecommerce business tactics that you can try out. Each one will bring you good results. You need to decide which one suits your business needs best. If you want to get fast returns then you should definitely try out these tactics:
Ecommerce with live chat support. If you have an ecommerce business then you must avail of live chat support from your service provider. This will help customers to ask all their queries regarding your products and services in an efficient manner. A good ecommerce live chat provider will enable you to solve customer queries, track customer queries, post tickets and answer questions that customers tend to ask.
Promote your ecommerce site using social media. The social media sites such as Facebook, Twitter and Instagram can be effectively utilized for promoting your ecommerce site. You can take full advantage of this by posting valuable content on all the social media sites. You can even upload some promotional images on Instagram for promoting your website. You can even ask your customers to tag their friends or share the images and links on their respective Facebook store profiles.
Email marketing. Apart from sending formal emails on various subjects, you can also opt to send your customers formal email advertisements. You should create a wishlist reminder for your customers so that they always remember to purchase your products when they have the need to do so. You can further utilize email marketing for building good customer relationships.