If you’ve been around Internet marketing for any length of time then by now you’ve no doubt at least heard of SEO. SEO is short for search engine optimization, and it basically means optimizing your web pages so that they appear higher in Google’s (the biggest search engine in the world) search results. There are two main ways to do this: using SEO to build popularity, and using SEO to draw in visitors. So what are the top SEO strategies?
Number One: SEO will live forever if it is implemented by having Conversational SEO. In SEO, traffic generation is measured by the amount of visitors actually arriving at a website from a Google search query, as opposed to the amount of visitors who actually click on that page from the search result. The reason this is important to understand is that it can tell you a lot about how much competition you’re likely to face. Google has recently announced a new feature called “Google Now”, which is its new personal assistant. Conversational SEO will allow you to not only create a better understanding of what’s likely to happen when someone performs a Google search, but also allows you to utilize this knowledge to your advantage.
Number Two: SEO is dead, long Live SEO. What makes this so true is that over the years, as search engine optimization has evolved into a more scientific method of generating high page rankings, many marketers have abandoned the methods that worked in the past. This includes SEO for websites. Some marketers simply say that it doesn’t work anymore, but the proof is in the pudding, so to speak.
In order to get over this problem, and to keep the online market place running smoothly, many top SEO firms are turning to the ever-important statistics provided by Google. These statistics are called “Google Analytics”. You may have heard of this before, but most marketers do not take the time needed to understand the importance of this marketing trend. If they had, they would most likely find that their bottom line has risen because of it.
Number Three: SEO is dead, long live social media. The online marketing industry is always evolving, and with social media taking the lead in the trends being set by consumers, SEO is going to be left behind in the dust. Social media is actually allowing SEO firms to use the tools that they have always used, and which have proven to actually work. If consumers truly start to adopt this as a marketing trend, and begin to take seriously the idea that Google Analytics is actually a beneficial resource in their decision making process, then SEO will begin to suffer.
Number Four: SEO is dead, long live digital marketing. It is interesting to note that many digital marketing firms are currently touting the supposed “rise” of SEO, and the supposed “death” of SEO. The reality is that the digital marketing trends of SEO have never been more relevant, and the best advertising platform that has ever been created in the history of the world simply refuses to die.
Number Five: SEO is no longer important, because Google has taken over. Many people believe that the shift towards advertising on Google came about because the advertising giants realized that Google did not want to be the biggest player in the game, and thus they started doing things to ensure that they would be. This means that SEO has been left for dead, and in the mean time companies are working hard to figure out ways to make their company’s presence felt without having to use SEO. In the mean time, SEO is actually becoming irrelevant, because consumers are shifting towards chatbot based marketing solutions. These chatbot based solutions actually allow companies to do everything that SEO used to, and it is only the giant names that have been able to hold off the transition.
Number Six: There is no longer any need for SEO. As discussed above, Google became too good at catching on to what customers were looking for, and now it is doing everything that it can to stay ahead of the pack. They have now incorporated artificial intelligence into their search algorithms, which means that the only way for them to keep up with the competition is by providing a great product and ensuring that it is engaging enough to keep customers turning to it. If this sounds like ancient technology to you, then you should know that it is actually becoming very popular with businesses of all sizes because it allows them to engage their customers more and offers a more personal relationship with them. Chat Bots are actually more advanced than ever before, and they can even think, to some extent. Due to the increase in popularity of conversational marketing, it is likely that SEO will become irrelevant, as chat bots will outpace SEO in the next few years.