5 Ways to Increase Online Sales Using Social Media Marketing Strategies
Product customization has become a game changer for many reputed brands in the retail sector nowadays. It could do wonders for your company too. Offering customers what they need is a viable alternative to improve customer satisfaction and boost online sales. Here are some ways to build customer loyalty and increase online sales with customized offers:
Customize your product pages: This is one way to increase online sales since loyal customers tend to visit more than once, which increases the chance of making repeat purchases. Since loyal customers also spend more money, you get to monetize your relationship in a win-win situation. Keep in mind that when you design your product pages, ensure that the content is relevant to the products you are trying to sell and it is presented well.
Use upselling and cross-sell opportunities: If you want to increase online sales, it is important to take advantage of upselling and cross-sell opportunities. For instance, if you sell laptop computers, you could sell by providing accessories and other add-ons. You could also cross-sell by including video tutorials, service and repair manuals and other useful stuff that could help your customers. Remember to keep your upselling and cross-sell attractive and tempting to get more conversions. Use compelling headlines and make it easy for the customers to get what they really want.
Build customer relationships through social media: It has been found out that a great way to increase online sales is by developing relationships with customers. Social media allows you to interact with customers, create reviews and track conversations in real-time. In this process, you not only get to upsell and cross-sell but also build customer loyalty. Encourage customers to leave testimonials, share links and get involved in discussions.
Master the tricks of social media marketing: If you are trying to increase online sales, mastering the tricks of social media is very important. This is because these days people prefer to shop on social media sites rather than going directly to a brick-and-mortar store. If you own a brick-and-mortar store, you might be missing out on some of the best opportunities that can lead you to great revenues. For instance, you can use Facebook, Twitter and Instagram to promote new products, promotions and seasonal items. Learn how to attract customers through these tactics and start luring customers who would otherwise not even consider checking out your online store.
Testimonials are a great way to build customer loyalty. Testimonials are basically a collection of comments, compliments and experiences left by customers about your product, service or website. If you can collect customer testimonials from a variety of sources including your friends, family, colleagues and neighbors, you can use these as an effective tool to increase customer loyalty. You can even create a viral campaign by leaving these testimonials along with each of your products/services on your website, Facebook page, blog and Instagram. You can even ask your friends and family to leave their testimonials about your website on your Facebook page. They would love to help you and since they are already loyal to you, they won’t mind at all.
Use content marketing to help customers find your brand: Content marketing is one of the most powerful ways to increase online sales. Content marketing helps you reach out to a much larger audience. If you have a blog or website and you provide quality content, it will be easy for people to find your brand online. For instance, if you have written some great articles and posted them on article directories such as EzineArticles, you can greatly increase customer exposure to your brand.
Engage influencers to help you gain more exposure: Influencers are professional people who have influence over a large number of customers. By engaging influencers, you can increase online sales as they can tell your loyal customers why your brand is worth supporting. You can make use of social media sites such as Facebook and twitter to share valuable information with your loyal customers. In addition to that, you can also engage influencers to help you build a network of business associates and partners. When using influencers, you need to make sure that you don’t overdo it and that you engage in dialog only when necessary.