Conducting an organic SEO audit is essential to make sure your site is up to date and competitively viable. The whole point of online marketing is getting your information to your target audience as quickly as possible. Organic search engine optimization (SEO) involves improving your ranking by making your site as accessible as possible to your audience. Organic search engine optimization can be performed in several ways, including using competitor analysis tools, collecting competitor data, and performing an organic audit.
How to do an organic SEO audit? To optimize your web pages, you must first understand your target audience and what content will best appeal to them. Your business page must include clear navigation so visitors can find the information they need in order to navigate smoothly. It is also a good idea to perform a competitor analysis on your business page to determine your position relative to the competition.
Once you understand your target audience, it is time to focus on the content on your pages. There are two primary methods for optimizing your web pages: Search Engine Optimization (SEO) and Local SEO. Search Engine Optimization (SEO) involves updating your content and submitting it to major search engines such as Google and Yahoo; however, there are many other ways to optimize your web site for the local market. Local SEO involves optimizing content based on key locations such as city, state, and county while simultaneously focusing on long-tail keywords and keyword phrases that tend to bring more traffic.
Why is local SEO helps your business? One reason why local business owners benefit from local SEO is because customers are more likely to make local purchases if they are able to easily find your store. If your business does not feature on the first page of the search results, then you are losing out on potentially thousands of potential customers.
Another reason that SEO benefits your business is that search engines will provide more localized and rich results. This rich results comes from your pages being optimized with location-based structured data. Location-based structured data is information provided by certain web services like Google Places, Bing, and Yahoo! Maps that contains meta-data about a website’s physical location, including the name of the site’s physical address, street name, and zip code.
The fourth reason that Google and other search engines prefer to use alexa is because it provides rich, relevant content that is also well-written. A good example of rich content is content that includes several videos. Google, Yahoo!, and MSN all place a high importance on video content, and as a result all of the major search engines have developed tools that allow businesses to optimize videos for major search engines.
The fifth reason that mobile-friendly seo is a pro for local businesses is because mobile-friendly websites tend to be quicker and load faster than older versions. In addition to speeding up loading time, a mobile-friendly website also tends to be lighter in weight, and therefore easier to load than older versions that can be bulky and heavy. This can help local businesses gain an advantage in the marketplace.
So, how do you know if a particular keyword or key phrase is working for you? You test it out. If it’s not working for you try using another target term, or consider researching for deeper keywords that can target your audience more specifically. Once you find keywords that you can use for both SEO and local business marketing, stick with those keywords. There’s no sense experimenting with a new keyword or phrase that you don’t think is going to work, especially if you’re already committed to a campaign to increase local sales.