If you’ve been in business for any length of time, you probably heard the term “stats” tossed around at some point in your career. Statistics, updates, statistics – they can all make a huge difference in how you run your business and how you get results. But where does this term “stats” come from and why is it used so often in the digital marketing world?
If you look at most companies, the vast majority use some form of statistical data to determine what works and what doesn’t. For example, maybe you notice that one marketing plan is working great for one group of clients but not for another. Or perhaps your goal is to send five messages to five people on your list and two of them respond. Either way, you know that the star you’re looking at has something to do with it.
When you’re looking at stats, keep in mind that anything you find that looks like a trend has the potential to fizzle out in the face of more trends. It’s very difficult, for instance, to find out over time which advertising is bringing in a lot of new visitors versus those that are just being showed up for the first time. This is something that many marketers struggle with. But, you have to keep your eye on the end result – or the failing – to see which trends are working and which ones aren’t.
The good news is that if you find a trend, you can incorporate it into your campaign to boost its effectiveness. However, you still have to do the hard work of tracking and measuring because trends are only going to last so long. With statistics, you can set goals and then use statistics to see how you’re moving closer towards them. You can also learn what advertising efforts are working and which ones are a waste of your money. In addition, you’ll see if you need to make any changes to your campaigns.
If you’ve been following marketing, you’ve probably noticed that there are some new methods popping up all the time. One such method is video marketing. Video is spreading like wildfire across the web and businesses are scrambling to find ways to incorporate it into their marketing strategies. In addition to its ability to share information quickly, it can be used to introduce a product or service in an unusual way. This means that it’s important to study how this new marketing method is doing before using it.
You should also keep an eye on digital marketing news to learn about any trends that are emerging in terms of how companies are getting the most out of their marketing dollars. For example, with the advent of mobile apps, consumers are spending more time on the go. As a result, companies need to find ways to connect with these customers on a more personal level. In addition, marketers are finding that a key ingredient in successful mobile apps is the ability to track customer activity and get valuable information from it.
Digital marketing trends tend to change based upon what consumers are searching for. With that in mind, you should look to find out which topics are on the rise and which ones are on the decline as well. This will allow you to take advantage of the trends to your advantage. For instance, if you notice that there is a huge spike in searches related to health and fitness products, then you can probably expect that the marketplace is going to become flooded with these products. That said, you’ll want to focus your attention on those digital marketing news stories that are reporting these trends as this will allow you to take advantage of them in your own business.
The final piece of digital marketing information you should pay attention to involves the recent boom in social media. With that in mind, you can probably expect to see a slew of new social networking platforms emerge. From Facebook to Twitter to Pinterest to StumbleUpon, you can expect to see a plethora of platforms making their mark in the digital marketing world. As always, you’ll want to make sure you stay one step ahead of the curve so you don’t fall behind your competitors.