5 Best Facebook Advertising Tips For Businesses Small And Big
Increasing the number of followers for your Twitter or Facebook page is vital if you want to get more visitors and boost brand recognition. When it comes to digital marketing, followers are crucial since it’s a great way to interact with your customers, build relationships, and drive targeted traffic to your website. As you might have already figured out, your followers play a key role in promoting your brand since they give you a way to share your content with the rest of the world. There are ways to help your page gain more followers, though, and here are five of our favorite methods for doing just that:
Use Captions. One of the best ways to increase followers is by using captions. These are short phrases or words that you put in front of a picture or image to draw attention to it. They can be as simple as “more friends” or “make new friends.” When you use captions on your status messages, be sure to use them often and make sure they reflect the tone or message you’re trying to send. Also, be sure to use words or phrases that will be appealing to a wide variety of people.
Use Relevant hashtags. If you’re on Twitter or Facebook and you aren’t following anyone, you probably won’t be seeing much activity. That’s why it’s so important to create a profile that you will be interested in reading or following. The easiest way to do this is to use relevant hashtags for your business, website, and industry. Popular hashtags are ones that are related to your industry, which will allow your followers to find you easier.
Stay Informed. Make sure you keep up with your chosen platforms. Many digital marketing companies recommend that you keep an updated list of all the top trending hashtags, as well as ones related to your industry and brand. Researching what your followers and your competitors are talking about will help you stay on the cutting edge of your social media reach.
Keep Your Bio Current. Many followers will scroll through a lot of social media platforms in search of a conversation about your brand and/or specific tweets. However, if your brand isn’t being discussed, they might miss your best opportunity to engage. Make sure your bio and Twitter page are current, discussing issues and trends that will interest and engage followers. You can also include some excerpts from your most recent articles to give readers something to sink their teeth into while they’re browsing.
Update Your Bios Frequently. Even if you think your online presence is good, it doesn’t hurt to keep it spiffed up. Keep your company’s Facebook, Instagram, and Twitter pages up-to-date with engaging content and appropriate hashtags. Don’t make the mistake of relying on only one or two medium to keep your audience informed and engaged. Check out your competitor’s social media marketing efforts to get an idea of how often you should update your bio and related content.
Get Social With Pinterest. Pinterest is a great way to connect with your audience. Users can easily search for products relevant to their needs. As a business owner, you can promote your products by creating a pin for them and encouraging others to pin the image on their pages. This is a great way to increase followers on social media marketing channels and reach a new audience.
Use Popular hashtags. There are many popular hashtags that can be used to increase followers and create visibility for your company. However, it’s not always easy to find popular hashtags and update accordingly. Hoot Suite lets you take advantage of popular hashtags so that your posts are automatically featured in the newsfeeds of followers who are searching for your brand. If you can’t find the appropriate keywords, consider using a keyword extractor tool to find popular keywords that would best describe your product or service.