It’s no secret that a big part of driving sales online is building a consumer loyalty program. This can be accomplished in a variety of ways. In this article, we will focus on one of the most effective ways – geo-targeted advertising. Everyone knows that location means everything. Whether it’s the next closest coffee shop, the fastest route home or whether that special deal is only available at that local gas station, consumers are able to take advantage of local search results and benefit from it. Geo-targeting puts an end to this and provides an excellent opportunity to take advantage of a specific consumer base.
Consumers are able to tell if a certain company is legitimate based upon where they have previously purchased items from. geo-targeting allows users to not only find nearby shops but to get reviews from actual customers about that shop as well. Many users love shopping and searching for products online; however, it can be frustrating when searching for something you need because the results you receive are typically incomplete or do not provide clear details. When you utilize reviews, you get an upfront assessment of the shopify store’s authenticity. Reviews provide real time feedback from customers, helping you better understand customer behavior and understand what works for your customers.
The power of reviews goes beyond improving your understanding of the shopify store as a whole. Reviews also dramatically increase online sales. Review sites have many advantages including allowing you to target specific geographic regions and increasing your chances of getting more customers. Here are 20 actionable recommendations for breweries, distilleries & pubs to increase their online customer satisfaction and drive more delivery.
Focus On Quality Content: Consumers love information and great content. In addition, consumers have the ability to share their opinions with others on blogs and review sites. As a result, it’s important to take advantage of this free content to drive more reviews for your website. While there is a great way to increase online sales with reviews, providing great content is an even better way.
Build A Trust Logo: Customers are more likely to trust logos associated with trusted brands. For example, the American Automobile Association has a logo that appeals to consumers and this association translates into increased sales and more trust in brand names. If your beers company has a trusted logo and offers great reviews, it’s important to include the logo on your website and in all marketing efforts. Building a brand identity takes time and effort, but will help you target your target audience and increase online sales.
Integrate Social Media Marketing: Social media marketing is the newest trend in mobile-friendly web development and app creation. As a result, it’s important to incorporate these social media platforms with mobile-friendly websites to increase your online sales and build brand awareness. With social media marketing, your website can be enhanced by listing the social network profiles of your target audience on your website. This will allow those who follow you to find your website easily and share your posts with their friends. It’s also important to add social media icons to all mobile-friendly pages to provide users with an option to share your post from their phones. You can even choose to include a button that lets them “Like” your page so that they can share the information with their followers.
Increase Customer Satisfaction: Studies show that customer satisfaction decreases as companies increase their investment in advertising and marketing. On the other hand, increasing customer satisfaction can increase your online sales and profit margin. One way to increase customer satisfaction is to offer more than just products. In order to increase customer satisfaction, you should consider giving away free gifts and offering discounts and promotions to increase customer loyalty.
Increase Loyalty: Loyal customers spend more money, and they are more likely to purchase from you if you can retain their loyalty. One way to increase loyalty is to provide regular customer updates and discounts. Aside from giving loyal customers discounts and promotions, you should also give them quality service because they are your biggest asset and guarantee your success. When you keep your loyal customers happy, they will reward you with repeat purchases and referrals.