Basically, SEO audit is a method of improving a site s web relevance. This method generally covers several key aspects of a site such as site architecture, content-related issues, keyword research, search engine optimization, link analysis and buckling analysis. SEO audit helps to understand these factors and how they operate. Therefore, the purpose of this article is to enlighten you on this topic.
Basically, there are two types of audits. First is On-Page Optimization (OP) and second is Off-Page Optimization (Overtime). Off-Page Optimization usually deals with internal pages such as the article submission, directory submission, blogs posting, web hosting optimization etc. On the other hand, SEO audit deals with external sites such as blog, forum, directory, press release, classified ad sites, corporate profile, video sites etc. Generally, SEO audits test the links from off-page sources such as articles submitted to directories and links that appear in search engines for a particular keyword.
In order to perform an audit, you need to first decide the purpose. For example, you can choose to do an audit to find out what your competitors are doing to improve their rankings. You can also opt to do an audit to check whether your current SEO efforts are yielding the desired results or not. Depending on the purpose, the SEO Expert can choose to either do the audit individually or to assign the task to an SEO firm who has expert knowledge in SEO rankings and link building.
Before performing an on-page seo audit, you should prepare a comprehensive checklist of the various items to be checked. Check each item on your checklist and cross out or remove those items which aren’t crucial for the purpose. Once you have the complete list, the next step is to analyze the areas of concern. In order to analyze on-page seo audit properly, the checklist must be very detailed. You should take a snapshot of the issues that are critical to each area.
In most cases, an on-site audit involves checking the competitor’s website and see how it ranks for each key phrase. This includes competitor analysis, competitor behavior, competitor analysis and competitor demographics. In order to perform an accurate analysis, it is important to evaluate competitor behavior. A good method to understand competitor behavior is to check the key phrases that are used in each competitor’s site and compare these to your own. For example, if you notice that most Google searches are for “bargain”, “cheap” or “free”, this may indicate that your competition is often placing cheap or bargain links on their site. In contrast, if you notice that most Internet searches are for “price” or “free” then this could indicate that your competitors often place high quality and valuable links on their website.
The third step in conducting on-site audits is to run the keyword analysis. Keyword analysis is critical because the relevancy of a web page for a particular search term can determine its placement in the SERPs or Search Engine Result Pages. If the content on your website doesn’t provide relevant information for the search terms you’re trying to rank for, then you will not see any noticeable improvements with your search engine rankings. For this reason, an on-site SEO audit should include a keyword analysis report. Keyword analysis reports will show you which keywords your competitors are using in order to achieve top rankings for those search terms. You can learn a lot about your competition through this analysis.
The fourth step in an SEO audit involves looking at the number of inbound links to a page. If a site only has a few inbound links, it may not be effective. In order to achieve top rankings, you should aim for a high number of inbound links. The number of outbound links will allow you to analyze how important the links to a page are. If the number of outbound links is a good indicator of the page’s importance, then you will know what to improve on.