With a well-crafted digital consumer engagement strategy, appropriately executed could overcome the obstacles of low sales and significantly increase web sales. Experience has shown that customers who are given the opportunity to do business with a provider that presents an easy to use, intuitive and accessible site, are more likely to buy again and more likely to spread the word about their good experience. The importance of reputation marketing is not lost on today’s competitive marketplace. In fact, it has been confirmed that more than 90% of consumers base their buying decision on whether or not a company they have never heard of before is an honest and ethical one. Therefore, a reputation management plan that includes building trust, getting noticed and getting ahead of the competition, can have a dramatic impact on your bottom line.
Trust and visibility are the first step in building trust. Consumers are savvy these days and know when they are dealing with a fake or non-representative company. In order to build trust, your web content should be well written, informative, relevant, timely and provide real value. If you cannot put a human face to your product or service, it is not likely that you will gain any potential customers. Your website should include valuable content related to your niche, this could include an article, press release, blog post, video or even an audio recording where you can personally talk about your offerings.
The second step towards increasing online sales involves building customer trust through social proof. Social proof refers to the practice of gathering information about your company, product or service from trusted third parties. If you can gather enough information about your competitors, as well as credible sources within your industry, then you will be able to build trust amongst your customers. Social proof is also useful if you want to increase online sales because it encourages your potential customers to participate in your customer review site or forum. This way, they can voice their opinion about your company and products in a public forum and you will have access to a captive audience of people who have first hand knowledge of how good your business is.
Once you have built customer trust, it is important that you make your online promotions more attractive to your targeted visitors. In particular, you should make your landing page or home page attractive. Landing pages are usually where most visitors leave the first page of search results. If you want to increase online sales, you should ensure that you have a very unique and visually appealing landing page that captures your visitor’s attention.
In addition to building trust with your customers, reputation marketing is another effective way to increase online sales and drive traffic to your site. Reputation marketing is done through customer reviews. For example, if you own a restaurant and one of your customers gives a bad review of your restaurant to a review site, then you can use this negative feedback as the basis of a negative review on your restaurant’s website.
You also need to consider the keywords and key phrases that people are searching for when they are looking for a service or product that you offer. If you do not have a good understanding of the phrases that people are typing into the search engines to find what they are looking for, then you will not be able to effectively market to your target audience. One way to do this is to hire a professional search marketing consultant. However, it is also possible to do your own keyword research. There are many software programs on the market that you can purchase to do this research for you.
Finally, to improve customer service, you need to have a professional reputation in your industry. In particular, if you are a repair shop, you need to develop an excellent relationship with your customers. Many repair shops are also internet stores. If you provide good customer service and you are careful to meet the needs of your customers, then they will tell their friends about your service and you will receive more referrals. This can lead to more referrals, more trust from other customers, and ultimately more money-back guarantees. If you cannot afford to have a reputation as a professional repair shop, you may still be able to increase online sales by including a good reputation program in your marketing mix.
The final component of a successful website design is to create an excellent user experience for your customers. For example, if someone orders a pizza from your restaurant, they should never be asked for their credit card number. Rather, they should be offered a free crust or food in a reusable bag. If you do not include this user experience in your advertising or otherwise try to sell your products or services to customers in a more “invasive” way, then you will find that the people who purchase these products and services feel much more comfortable giving their credit card information to you. Therefore, this will increase sales conversions and your bottom line.