3 Effective Ways To Increase Retention Through Social Media
One of the biggest ways to increase retention levels is to improve onboarding flexibility. Customers love to feel that they’re in charge of their company. The best businesses out there know that customer retention and customer engagement are strongly connected.
Loyalty programs such as reward cards are a great way to increase customer retention. They provide value to the customers and increase their chances of staying with your company. When you offer a loyalty program, you provide something of value to the customer. This may be a coffee coupon or free training. Your goal is to make it possible for them to retain your brand.
Another way to increase retention is to reduce churn. Choosing the right candidates for onboarding is one of the most important factors in determining the success of your company. If you send someone who is not qualified to work with your new team members, you will quickly lose a lot of money. High quality people always create high quality customer experiences.
Honest follow up is the next best thing to reducing churn. When you follow up on a potential candidate, you ensure that the person is actually a good fit for your company. Honesty is the best policy to reduce customer churn. When you follow up, you tell the candidate what you learned about them from your evaluation and what qualities you saw in them that would make them a good fit. It’s important to leave no stone unturned in this process.
CRM is the best way to keep employees honest about customer expectations. An employee can’t ethically be dishonest about the value they bring to your organization. You need to make sure you are building customer satisfaction, even as you reduce customer churn. Your CRM strategy must provide tools for tracking and analyzing customer satisfaction. Without this, it’s hard to ensure that your organization isn’t losing valuable customers because of poor customer service.
The final part of your overall CRM strategy is creating value. This is where the real value of CRM lies. Once you have a tool for tracking customer acquisition cost and retaining the new customers you want, it becomes much easier to determine whether or not the CRM strategy is truly working. You’ll be able to see what areas need improvement and how new customers are being attracted by your organization.
The value of customer relationships is measured by return on investment (ROI). Expensive strategies such as printing advertisements and sending mass emails to potential customers may seem like they’re generating a lot of revenue for your business, but in reality, these techniques are costing you money and not providing you with the return on investment you were expecting. Low-cost methods, such as phone coaching, webinars and events, generate significant customer satisfaction and engagement results, while still costing much less than traditional advertising and marketing. For many organizations, cutting down on expenses while still generating high return on investments seems impossible, but through careful customer relationship management, you can improve your revenue and increase retention at the same time.
If you want to know more about how you can determine if your customer Relationship Management solution is working or not, contact a CRM consultant today. They will help you assess your current situation and develop solutions that will increase customer retention and improve customer satisfaction and engagement. With the right CRM tools, you can make sure your company is on its way to reaching its goals of revenue growth and success. Learn more today.
One of the most effective ways to measure customer retention is to look at customer feedback. This information can tell you what works and what doesn’t when it comes to retaining customers. Whether your customers leave the store without buying or decide within minutes to cancel their order, it’s critical to keep track of what’s going on. With the power of email, you can instantly obtain comprehensive customer feedback statistics which will reveal the common issues which arise and what tactics work best to resolve them. Many stores have experienced a significant increase in customer satisfaction and retention after implementing this proven customer feedback tracking system.
The subject line you choose can have a major impact on customer retention. Studies show that opening a contest can increase the number of clicks and interest when it comes to a product on sale, but if the subject line isn’t compelling enough your chances of winning are slim. A simple rule of thumb to remember is that your subject line needs to be both easy to remember and interesting enough to engage your audience. You can also make an engaging video teaser that contains the same key points as your promotional video and share the link on social media.
Finally, most businesses make the mistake of simply deleting any comments or complaints they receive. While deleting these comments and feedbacks can quickly boost customer retention, in many cases they’ve gone wrong. Studies show that deleting comments and feedbacks have significantly lowered customer satisfaction and engagement levels. The best way to avoid the pitfall of deleting comments or complaints is to address them. This can be done quickly and effectively through the use of a professionally designed social media management plan.