Important SEO Audit Techniques

Basically, SEO audit is basically the process of modifying and improving a web site’s online relevancy in search engines. This process generally covers key components of a site such as website architecture, content-based issues, keyword research, link analysis and backlink analysis. SEO audits also include competitor analysis and competitor survey. Competitors are studied to analyze… Continue reading Important SEO Audit Techniques

How SEO Audit Can Help Your Business

Search Engine Optimization (SEO) has become an integral part of any business strategy due to the fact that the web is becoming the most popular source of both content and information. As such, SEO is now considered a crucial part of business decision making. The need to implement an effective strategy has prompted many companies… Continue reading How SEO Audit Can Help Your Business

SEO

Search Engine Optimization or SEO is the process of enhancing the number and quality of visitors to your site through natural search engine results. An increase in your brand visibility online through an increased amount of targeted traffic can dramatically improve your bottom line. Increasing the volume of traffic is typically accomplished by improving the… Continue reading SEO

How to Increase Engagement in Social Media Marketing

It has been found that many companies lose money promoting their business through traditional methods, like television and radio commercials, because they fail to incorporate effective strategies for increasing engagement. While radio and television commercials are still a popular way to promote products, marketers are beginning to turn to the internet as a more effective… Continue reading How to Increase Engagement in Social Media Marketing

Why Search Engine Optimization Is Important

Why Search Engine Optimization Is Important Search Engine Optimization is a major factor to any online business’ success. Without SEO, your website could be missing out on a large number of potential customers. In short, SEO stands for search engine optimization; the act of enhancing your website’s visibility so that it gains higher ranking for… Continue reading Why Search Engine Optimization Is Important

What Is Digital Marketing?

Digital Marketing is now an integral part of any enterprise’s Internet marketing strategy. Gone are the days when people sat on their computers and wondered why there were no sales, or why there was no growth in business. In today’s competitive business environment, it is essential for businesses to stay ahead of the competition to… Continue reading What Is Digital Marketing?

SEO 101: Video Series – Facing the Basics of Search Engine Marketing

SEO 101: Video Series – Facing the Basics of Search Engine Marketing SEO 101 is without a doubt the first in a series of tutorials on SEO, that focuses on just the nitty-gritty of creating effective Meta tags and key phrases for every web page on your site. These are indeed essential SEO tools for… Continue reading SEO 101: Video Series – Facing the Basics of Search Engine Marketing

SEO Strategies That Create a Better User Experience

SEO Strategies That Create a Better User Experience SEO stands for search engine optimization. In simpler terms, it signifies the act of enhancing your website’s visibility to increase its ranking for related searches. The higher ranking your pages have in search engines, the more likelihood you’ll attract attention from online users and garner new and… Continue reading SEO Strategies That Create a Better User Experience

Off-Page SEO Strategies That Think Big

Off-Page SEO Strategies That Think Big Search Engine Optimization (SEO) is the process of optimizing your website for search engines. To achieve an optimum result from every web search conducted using a search engine, you need to employ optimization techniques on all elements of your site. This includes your title tag, Meta tags, content keywords… Continue reading Off-Page SEO Strategies That Think Big

Best Ways to Increase Online Sales Through Facebook and Twitter

Best Ways to Increase Online Sales Through Facebook and Twitter Reputation Marketing is perhaps one of the most effective ways to increase online sales, simply because it builds trust within your brand. When a person comes to your web site, whether it is through a link, search engine results, or a recommendation, your web site… Continue reading Best Ways to Increase Online Sales Through Facebook and Twitter

7 Strategies To Use With Your Inbox Marketing Automation Software

So how can you go about growing customer retention? Most companies think that their customers are just numbers and therefore they don’t give them any more attention than necessary. SMS is the latest and one of the most effective marketing tools available and it’s not as expensive as you might imagine. But just blasting out… Continue reading 7 Strategies To Use With Your Inbox Marketing Automation Software

4 Top Off-Page SEO Strategies That Guarantee SEO Results

4 Top Off-Page SEO Strategies That Guarantee SEO Results Definition: SEO stands for search engine optimization, an approach used by businesses to get their websites ranked higher in search engine results. What this means is that your website will be found by searchers when searching for keywords associated with your niche. SEO is also the… Continue reading 4 Top Off-Page SEO Strategies That Guarantee SEO Results

SEO Audit – What Are Your Audiences’ Considerations Around SEO?

SEO Audit – What Are Your Audiences’ Considerations Around SEO? The amount of time taken for an SEO audit depends on the details of the site being investigated. Generally the total number of daily searches carried out on a particular site is taken, and the number of competitors that have visited the site in a… Continue reading SEO Audit – What Are Your Audiences’ Considerations Around SEO?

Six Trends to Note From Digital Marketing News

The world of online marketing has been growing exponentially over the years. Competition amongst businesses for consumers is at an all-time high, with companies constantly battling it out to get their message across the most amount of people possible in the shortest amount of time. As the pressure increases, the importance of quality content becomes… Continue reading Six Trends to Note From Digital Marketing News

SEO Audit Template – What You Need to Know

An SEO audit is basically an examination of a site to check its structure, content, functionality and keyword density against predetermined goals the search engine deems important enough to support the visitor’s search request. In other words, a site goes through this assessment process to determine how it optimizes the keywords in each page content.… Continue reading SEO Audit Template – What You Need to Know

Tips on Search Engine Optimization

SEO stands for Search Engine Optimization. In nutshell, it means the method of enhancing your website’s visibility in search results so as to increase its presence on search engines. The more visibility your web pages have on search engines, the more chances you will garner attention from potential and existing customers. This is one of… Continue reading Tips on Search Engine Optimization

The Difference Between Search Engine Optimization and Search Marketing

If there is one topic that all internet marketers seem to talk about these days, it is SEO. But what is SEO? This is the process of optimizing a website for the search engines. If this is your first encounter with the term, we have you covered, and if so, congratulations. In this article, you… Continue reading The Difference Between Search Engine Optimization and Search Marketing