5 Ways To Increase Online Sales

To increase online sales, begin by inserting targeted ad extensions onto your pay per click (PPC) advertisements. If you already run PPC advertisements, you understand that they appear high in the search results, well above other organic listings, and will drive highly targeted traffic to your website. Extensions take your PPC advertisements to the next… Continue reading 5 Ways To Increase Online Sales

Local SEO Strategies That Work

Marketing, like every other business, advances and develops throughout the year. While many of the basics of marketing remain unchanged each year, the techniques companies use to reach marketing success vary from year to year as well. Traditional newspaper advertising used to be commonplace; today, digital marketing and social media play major roles in the… Continue reading Local SEO Strategies That Work

SEO 101 – Learn the Basics of Search Engine Optimization

SEO 101 is a great online tutorial that teaches you the key SEO secrets and tricks in the industry today: keyword optimization. SEO 101 should begin with you understanding that search engines do not function that way anymore. In fact, they are much more advanced than that. Learning SEO secrets is crucial to growing your… Continue reading SEO 101 – Learn the Basics of Search Engine Optimization

Digital Marketing Is A Powerful Online Presence

In a nutshell, digital marketing refers to marketing delivered via digital channels including search engines, blogs, sites, social networking, email, and instant messaging. Using these digital channels, digital marketing helps businesses endorse new products, services, and brand identities. Here’s an overview of how you can use these marketing strategies to grow your business: Increase Your… Continue reading Digital Marketing Is A Powerful Online Presence

Top 5 SEO Strategies

Search Engine Optimization (SEO), also known as search engine marketing (SEM), is the method of improving the quantity and quality of website traffic by improving the visibility of a site or web page to visitors of a search engine. In addition to this, SEO also tends to improve the ranking of the site in the… Continue reading Top 5 SEO Strategies

How To Do An SEO Audit

How To Do An SEO Audit What is an SEO Audit? A professional, unbiased audit of your current Search Engine Optimization (SEO) strategy is conducted to reveal both the strengths and weaknesses of your web presence. Many companies perform audits on a yearly basis and some do so more frequently. If you are unsure when… Continue reading How To Do An SEO Audit

Digital Marketing News Keeps You In The loop

It’s true, you heard it right folks; Big Brand Campaigns ARE the best tools for succeeding in digital marketing. That is to say, if you want to succeed in digital marketing, nothing really beats a well-planned and well-implemented Big Brand Campaign. With such a campaign, you can be sure that your efforts will be well… Continue reading Digital Marketing News Keeps You In The loop

Learning The Basics About Search Engine Optimization

Search engine optimization (SEO) is an essential aspect of any online business or organizations. It refers to the processes and techniques that are utilized in order to boost the visibility of a website in search results of search engines like Google, Yahoo! And Bing. To some this may sound complicated and overwhelming but the reality… Continue reading Learning The Basics About Search Engine Optimization

4 Strategies to Increase Engagement for Your Business Using Quality Content Marketing

4 Strategies to Increase Engagement for Your Business Using Quality Content Marketing Creating compelling competitions is a highly effective way to immediately increase engagement on Facebook. The idea is to ignite engagement by driving users to take action to enter to win the grand prize. This works especially well when you’re promoting your business page… Continue reading 4 Strategies to Increase Engagement for Your Business Using Quality Content Marketing

Why You Need SEO audits

An SEO audit is an intensive process of examining how well your online presence relates to industry standards. The audit typically reveals: SEO audits conducted by independent companies can provide thorough, in-depth understanding of your business website. These reports also contain several other benefits including improved ranking from search engines. In addition to these benefits,… Continue reading Why You Need SEO audits

The Importance of Employee Satisfaction Surveys

The Importance of Employee Satisfaction Surveys In this challenging economy, every business needs to find ways to increase retention of current customers and prospective customers. An increase in customer loyalty is a powerful tool for creating a successful business. When a customer is happy with your services, they will tell their friends and family about… Continue reading The Importance of Employee Satisfaction Surveys

Using Local SEO For Your Business

What is SEO? What is Search Engine Optimization? Search Engine Optimization (SEO), also known as on-page SEO, is a simple technique of optimizing a web page by following certain guidelines related to how websites rank well in search engine results pages (SERPs). These guidelines are necessary because search engines use certain algorithms to evaluate a… Continue reading Using Local SEO For Your Business

Digging Up Digital Marketing News to Succeed With Your Online Business

If you’ve been in this industry for any length of time, you’ve surely heard the buzz about “digital marketing statistics” and updates. The issue is, with so many technical terms and so many updates to keep up on, it’s easy to get side tracked and lose sight of the bigger picture. And therein lies one… Continue reading Digging Up Digital Marketing News to Succeed With Your Online Business

Off-Page Optimization Checklist – 3 Keystones to Build a Great Local Cite Link Building Strategy

Off-Page Optimization Checklist – 3 Keystones to Build a Great Local Cite Link Building Strategy Many business owners still aren’t sure how to optimize their website for Search Engine Optimization (SEO). While there are a lot of good strategies that are easy to follow, there is still a bit of confusion as to what is… Continue reading Off-Page Optimization Checklist – 3 Keystones to Build a Great Local Cite Link Building Strategy

SEO Audit Guide – Best Practices For Optimizing Your Site

SEO Audit is a critical component of search engine optimization. Organic linking and competitor reporting are the first two audit options available to site owners who want to understand their own performance and avoid making costly mistakes. Organic linking refers to the number of inbound links that point to a site from another site with… Continue reading SEO Audit Guide – Best Practices For Optimizing Your Site

SEO Services That Are Both White and Black Hat

SEO Services That Are Both White and Black Hat Search Engine Optimization (SEO) has been used for years to gain a top ranking in search results. It involves the use of various methods and strategies that are employed by web developers to manipulate search engines. As a result, pages that are highly optimized tend to… Continue reading SEO Services That Are Both White and Black Hat

SEO: Off-Page and On-Page Strategies

SEO, or search engine optimization, is the process of optimizing a website for the search engines. In SEO circles, there are three main methods of SEO, they are On-page optimization, Off-page optimization, and Content writing. All of these methods should be included when you want to increase the popularity of your website. Let’s take a… Continue reading SEO: Off-Page and On-Page Strategies